The Shelter Pet Project (Campaign Summary)

The Super Bowl always features plenty of innovative commercials, but this year one in particular stood out to us.  Bud Light’s “Rescue Dog” featured the same rescue dog that was featured in The Shelter Pet Project’s ad “People Park.”

Not only is this partnership beneficial to help raise awareness for pet adoption, but Bud Light will pledge $1 to Tony La Russa’s Animal Rescue Foundation in Walnut Creek, CA for every new like on the Bud Light Facebook page.

Speaking of shelter pets, HelpGood recently concluded our work for The Shelter Pet Project social media outreach efforts with outstanding results!

  • 3 Million impressions, featuring coverage by the general population as well as top ad industry and pet blogging websites such as Adweek and Petfinder
  • 90+ posts by bloggers such as moms, animal lovers, and Latina groups
  • 200+ Tweets, Facebook, and Google posts

It was ultimately an extremely successful campaign and we were happy to raise so much awareness for the cause.  HelpGood focused on social media and blogger outreach and utilized in-house developed social listening tools to help track campaign analytics.  With this campaign and the recent Bud Light commercial, we hope the number of animals being adopted from shelters hits an all time high!

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