As the community managers for Smokey Bear for over 4 years, we’ve helped grow his social media following to over 300,000 Facebook friends and helped him expand his footprint to multiple social networks. In that time we’ve also seen that his fans are always looking for new ways to spread his wildfire prevention message.
HelpGood is proud to announce the release of Smokey’s first-ever digital book, “Smokey Bear and the Campfire Kids.” We developed the app as our first foray into social good products that entertain while doing good. A portion of all proceeds goes back into the Smokey Bear education campaign.
As content marketers, we know that storytelling is a valuable tool in creating awareness. We designed this book to help move Smokey’s wildfire prevention message forward and to deepen his relationship with his biggest fans.
Smokey Bear and the Campfire Kids is being released on the heels of Smokey’s 70th Birthday, his induction into the Advertising Week Walk of Fame and in support of Fire Prevention Week (Oct. 5-11). It is the first in a planned four-book series of Smokey Bear Apps featuring Smokey and his enduring “Only You Can Prevent Wildfires” prevention message. The book features illustrations and animation by the Emmy-winning Animax and continues in the tradition of Little Golden Books’ Smokey stories his fans fondly remember.