Cover

As the community managers for Smokey Bear for over 4 years, we’ve helped grow his social media following to over 300,000 Facebook friends and helped him expand his footprint to multiple social networks. In that time we’ve also seen that his fans are always looking for new ways to spread his wildfire prevention message.

HelpGood is proud to announce the release of Smokey’s first-ever digital book, “Smokey Bear and the Campfire Kids.” We developed the app as our first foray into social good products that entertain while doing good. A portion of all proceeds goes back into the Smokey Bear education campaign.

As content marketers, we know that storytelling is a valuable tool in creating awareness. We designed this book to help move Smokey’s wildfire prevention message forward and to deepen his relationship with his biggest fans.

Smokey Bear and the Campfire Kids is being released on the heels of Smokey’s 70th Birthday, his induction into the Advertising Week Walk of Fame and in support of Fire Prevention Week (Oct. 5-11). It is the first in a planned four-book series of Smokey Bear Apps featuring Smokey and his enduring “Only You Can Prevent Wildfires” prevention message. The book features illustrations and animation by the Emmy-winning Animax and continues in the tradition of Little Golden Books’ Smokey stories his fans fondly remember.

 

 

 

 

 

 

As another school year begins, we want to wish all the new and returning teachers a wonderful year. Working on the TEACH campaign, we’ve developed a great appreciation for teachers and learned that recruiting new quality teachers is an urgent need. As 1.7 million teachers will be eligible for retirement in the next 10 years, the U.S. has a big opportunity to recruit the nation’s best and brightest as the next fleet of educators.

Above is a listeo (a video list) we produced for the TEACH campaign that lists just why becoming a teacher is so awesome! If you know someone that would make a great teacher, send them to the TEACH.org to start their teaching journey.

We wrote an article for the Ad Council’s AdLibbing blog talking about how to use social media to connect with folks who aren’t already using social media as it relates to our work on the EveryoneOn digital literacy campaign.  Seems impossible but HelpGood is doing it right now with the help of some cats.

tumblr_mkalstKJLH1qiol68o1_500

Great news! The Ad Council’s and USAID’s FWD Campaign was just selected as a Earnies Grand Prix Finalist! HelpGood developed and executed the social media strategy to raise awareness nationally about the famine, war and drought crisis in the Horn of Africa in 2011.

logo

Voting is now open to the public. Please vote here.

tumblr_mhtgj7iizb1qiol68o1_500

 

The Earnies recognize the best campaigns from across today’s earned media landscape, that utilized listening, targeting and monitoring to maximize its impact.

HelpGood just landed a new social media campaign assignment that is perfect for us, being that we’re total Internet and social media geeks and friends of nonprofits.

tumblr_mhrqzjq5uw1qiol68o1_400

EveryoneOn is a national campaign powered by Connect2Compete, a national nonprofit organization bringing together leaders from communities, the private sector, and leading foundations with a goal of helping all Americans get access to free digital literacy training. There are a huge list of partners involved including nonprofits like the Ad Council and United Way as well as many for-profit companies including Time Warner, Cox, Charter and more.

In the coming weeks we’re going to be enlisting digital savvy folks to help digital newbies get online, get free computer training and find out how they can improve their lives by getting connected to the Internet.

Another Super Bowl and another list of meaningless Twitter hashtags on the ads. Look at these hashtags to see if you have any idea what brands they belong to: #gethappy #braverywins #nodrama #yourbigidea #wishgranted.

Some hashtags made more sense: #cookiethis #clydesdales and #calvinklein. According to hashtags.org, the more specific hashtags fared better with tens of thousands in use. While the vague hashtags, like #nodrama, got around 350 tweets. What is the conversion rate from the total amount of viewers (over 100 million) to 350 tweets?

Stats like this lead me to the theory that Super Bowl ad hashtags are not meant to be used. I mean if they are, great, but if they aren’t, who cares. It’s more important for hashtags to be on the ad so the agency and brand look like they are in the social TV game. In advertising, perception may be more than half the battle.

If the main goal for the ad hashtag is not use, it takes on a new meaning as part of the branding rather than a throw to your smartphone. They act as a sub tagline stamped with a pop-culture punctuation. In this context, I quite like them.

Here’s why hashtags on ads are not widely used by viewers — ads are conceptual and hashtags are very specific. From what I gather, ads raise awareness, invoke emotions and create desire. Then, the endframe subtly attaches this feeling to a brand. If this job is done well, the conversation will flow. Yes, it’s not all neatly tagged for marketers to track but that is ok. Twitter keyword searches work too.

Social media is chaotic. It’s fragmented, lightening-fast and uncontrollable. Better to watch and listen so that you can contribute great real-time content (for example, the Oreo “dunk in the dark,” image). This was a good reaction rather than a prescribed path, and that is social.

Posted by: In: Uncategorized 18 Nov 2012 Comments: 0 Tags: , , , , , ,

This is a great PSA and may be one of the most effective ones ever based on the number of social shares alone.  It addresses a serious issue – safety – in a fun and spot on way for Australian Metro.
videohall:

Dumb Ways to Die:The weirdest ad I’ve ever seen

millionpuppetmarch:

We’ve got his back.  Forward.

tumblr_mbdicjSgfM1ripxryo1_500
In the Presidential Debates last night Mitt Romney mentioned Big Bird.  In the ensuing nanoseconds, multiple twitter handles emerged including BigBird and FiredBigBird.  Well now there is an effort to get a Million Puppet March on Washington DC on 11/3 to show support for Big Bird, puppets and PBS.  Shows how social media has dramatically changed the political landscape and can create a social movement. Puppet Power!

Every Beat Matters

Let's Talk