As the community managers for Smokey Bear for over 4 years, we’ve helped grow his social media following to over 300,000 Facebook friends and helped him expand his footprint to multiple social networks. In that time we’ve also seen that his fans are always looking for new ways to spread his wildfire prevention message.

HelpGood is proud to announce the release of Smokey’s first-ever digital book, “Smokey Bear and the Campfire Kids.” We developed the app as our first foray into social good products that entertain while doing good. A portion of all proceeds goes back into the Smokey Bear education campaign.

As content marketers, we know that storytelling is a valuable tool in creating awareness. We designed this book to help move Smokey’s wildfire prevention message forward and to deepen his relationship with his biggest fans.

Smokey Bear and the Campfire Kids is being released on the heels of Smokey’s 70th Birthday, his induction into the Advertising Week Walk of Fame and in support of Fire Prevention Week (Oct. 5-11). It is the first in a planned four-book series of Smokey Bear Apps featuring Smokey and his enduring “Only You Can Prevent Wildfires” prevention message. The book features illustrations and animation by the Emmy-winning Animax and continues in the tradition of Little Golden Books’ Smokey stories his fans fondly remember.







As another school year begins, we want to wish all the new and returning teachers a wonderful year. Working on the TEACH campaign, we’ve developed a great appreciation for teachers and learned that recruiting new quality teachers is an urgent need. As 1.7 million teachers will be eligible for retirement in the next 10 years, the U.S. has a big opportunity to recruit the nation’s best and brightest as the next fleet of educators.

Above is a listeo (a video list) we produced for the TEACH campaign that lists just why becoming a teacher is so awesome! If you know someone that would make a great teacher, send them to the to start their teaching journey.

Posted by: In: Conference, Social Media 14 Jul 2014 Comments: 0 Tags: , ,

Now is the time to start thinking about your organization’s presence at the must-go conference of the year. That’s right, SXSW. HelpGood has been rocking the Austin scene since 2009 and we want to make sure the social good presence continues to grow.

Follow these 5 steps below to hit all the important deadlines and make sure you aren’t staying 15 miles from the conference center.

1) Figure out who is going to represent your organization (send as many people as you can from all different levels of management).

2) Submit a panel by Friday, July 25, 2014 here. Don’t be discouraged or intimidated by this process, SXSW likes to chose panels to represent the full spectrum of organization size and topics. Pick something exciting and new that your organization is doing to share or a relatable challenge that your organization has managed to overcome.

3) Registration opens on August 1st. Last year, it opened on August 1st at exactly 11am EST. Be ready at this time with the strongest wifi you have to buy your badge and book your downtown hotel immediately. Last year, hotels sold out in 4 hours.

You can sign-up for the SXSW newsletter to be notified. However, we recommend creating an event in your calendar right now. As far as which hotel to choose, we recommend the Sheraton. Be sure to familiarize yourself with the downtown hotel map beforehand so you can easily slide from 1st, 2nd and 3rd choices based on availability.

4) Brag to all your friends that you secured a SXSW downtown hotel.

5) Promote your panel for voting on all your social channels. Ask all your friends and partners to vote especially on deadline day (as people are more likely to do things if you tell them “last day ya’ll!”) Voting ends September 5th.

Hope to see you there!


Excited for the main social good event, I monitored the #GivingTuesday buzz all day. The following is what caught my eye and also had me asking questions.

Google HangOutaThon

The day started with yoga on the #GivingTuesday HangOutAThon hosted by Google and Mashable. A fun and engaging idea. The donation buttons left me at a dead end though.

#GivingTuesday_Autism Speaks
Autism Speaks has huge reach and above is their #GivingTuesday result. From what I saw, they leveraged their social channels and branded a donation form.

Heidi KlumThe nonprofits that put a lot of funds and planning into the day got the most out of it, naturally. Salvation Army, American Cancer Society and Red Cross had fully integrated strategies. All their messages drove to appeal campaigns already in progress.

Eminem CrowdRise
Match campaigns are always good incentives and endorsed by a celebrity is even better. Here’s the best chance to reach people outside the social good bubble.

Trending #GivingTuesday
#GivingTuesday was trending on Twitter all day!


Now I Have Questions.

1) What are the goals of #GivingTuesday – new donors, general awareness or more overall donations in the giving season? Are fundraisers just bumping up New Year’s Eve donors to a different calendar day?

The main platform for the day is social and my guess is that awareness is the big win on #GivingTuesday for most nonprofits. Medium to small size nonprofits hoping to bring in over $2,000 on this day may be disappointed.

So I say don’t be fooled by the “give” in “giving” and look at the day as #GivingAwarenessTuesday — a day to show the world that social good can make some noise and get a bump in impressions for your annual appeal. Remember, awareness is the first step towards giving.


2) What is the value for the consumer? After two big days of shopping (#blackfriday, #cybermonday) #GivingTuesday is asking them to open their wallets again and those two days of shopping also feel like giving because they’re buying gifts.

I think the incentive to join #GivingTuesday (beyond feeling good about donating)  is to say you did on social and not feel left out. This goes a long way, but I wonder how many consumers donated? Which leads me to my 3rd question….


3) Are we talking to ourselves? I gave on #GivingTuesday to a friend’s campaign that asked me to give directly via chat. That said, I gave as a social good marketer who can’t ask others to do something I don’t do. Oh the cause was good too.

However, if donations from colleagues make up the majority of donations that is still a good haul, because hey, there are a lot of us.

I eagerly await more results.


Happy Holidays from HelpGood



We’ve got his back.  Forward.

In the Presidential Debates last night Mitt Romney mentioned Big Bird.  In the ensuing nanoseconds, multiple twitter handles emerged including BigBird and FiredBigBird.  Well now there is an effort to get a Million Puppet March on Washington DC on 11/3 to show support for Big Bird, puppets and PBS.  Shows how social media has dramatically changed the political landscape and can create a social movement. Puppet Power!

Newsweek’s Mad Men retro issue has old advertisements including a special Smokey Bear ad.  Check out all the different ads and vote for Smokey here:

You can vote as many times as you want.  Share with your friends and let’s get Smokey’s ad to the top!


tumblr_lt2phfLxgq1qiol68o1_500 (1)

The Ad Council launched their new site today at  The new focus is summed up in it’s tagline “Inspiring Change, Improving Lives”.  Social media is integrated throughout the site with testimonial videos from average Americans who’ve been impacted by the PSAs.

HelpGood helps power the Ad Council’s social media efforts on several of their campaigns.

One child dies every six minutes in Somalia. #FWD the Facts

HelpGood is helping the Ad Council and USAID use social media to get the word out about the crisis in the Horn of Africa.  A terrible combination of famine, war and drought are threatening millions of lives in the region.  Please take action forward the facts to a friend or text GIVE to 777444 to donate $10.


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