We wrote an article for the Ad Council’s AdLibbing blog talking about how to use social media to connect with folks who aren’t already using social media as it relates to our work on the EveryoneOn digital literacy campaign.  Seems impossible but HelpGood is doing it right now with the help of some cats.

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Great news! The Ad Council’s and USAID’s FWD Campaign was just selected as a Earnies Grand Prix Finalist! HelpGood developed and executed the social media strategy to raise awareness nationally about the famine, war and drought crisis in the Horn of Africa in 2011.

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Voting is now open to the public. Please vote here.

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The Earnies recognize the best campaigns from across today’s earned media landscape, that utilized listening, targeting and monitoring to maximize its impact.

HelpGood just landed a new social media campaign assignment that is perfect for us, being that we’re total Internet and social media geeks and friends of nonprofits.

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EveryoneOn is a national campaign powered by Connect2Compete, a national nonprofit organization bringing together leaders from communities, the private sector, and leading foundations with a goal of helping all Americans get access to free digital literacy training. There are a huge list of partners involved including nonprofits like the Ad Council and United Way as well as many for-profit companies including Time Warner, Cox, Charter and more.

In the coming weeks we’re going to be enlisting digital savvy folks to help digital newbies get online, get free computer training and find out how they can improve their lives by getting connected to the Internet.

Every Beat Matters

You Can Haz Meme

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HelpGood’s Michael Bellavia contributed a post to the Ad Council’s Adlibbing blog regarding memes and how to leverage them. In particular the post talks to how the Smokey Bear campaign has made use of memes to connect with a younger audience and spread his wildfire prevention message.

Posted by: In: Work 21 Jun 2012 Comments: 0 Tags: , , ,

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Today, June 21st 2012, is the United Way Day of Action, marking United Way’s 125th Anniversary.  Join volunteers from across the country in creating change to improve America’s education, income, and health.

In an effort to raise awareness, people are being encouraged to tweet today using the same hashtags #liveunited and #iamthechange. Highlight how you help your local community.  Here are some examples:

  • I give to the causes I care about. #iamthechange #LIVEUNITED
  • I advocate for the issues that matter to my community. #iamthechange #LIVEUNITED
  • I volunteer with @UnitedWay to make a difference in my community. #iamthechage #LIVEUNITED

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For the third year in a row HelpGood created the “Thank You” sequence for the Starlight Children’s Foundation.  Starlight helps children around the world who are diagnosed with serious illnesses and strives to improve their quality of life.  Each year Starlight has a Gala thanking their sponsors who help support their cause.

Newsweek’s Mad Men retro issue has old advertisements including a special Smokey Bear ad.  Check out all the different ads and vote for Smokey here: http://bit.ly/x0Xs3j

You can vote as many times as you want.  Share with your friends and let’s get Smokey’s ad to the top!

HelpGood, the Ad Council and none other than Smokey Bear will be making their debut appearance at SXSW Interactive.  The Core Conversation entitled “Smokey Bear Tweetup” will focus on Smokey Bear’s social media campaign and best practices.

The discussion will focus on topics such as how staying in character is critical for fan interaction and how social media gave an opportunity for Smokey’s brand to reconnect with a new digital generation.

The session will be held at SXSW in Austin, TX in the Austin Convention Center.  It will be held on March 9th from 5:00-6:00 PM in the Intercontinental Stephen F. Austin Assembly Room.

Here’s the full press release about the SXSW Core Conversation.

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