Recently HelpGood released a compilation video Stuff Smokey Says, a parody of the recent popular internet video meme. The “Sh*t ____ Say” meme has generated a ton of offshoot versions with many having some NSFW titles, content and language.
The Smokey Bear version is decidedly very SFW though. This video features every version of Smokey Bear from all his PSAs over the years, from the very first 2D animated Smokey in black and white to the most recent CGI 3D Smokey.
Video is a key component in the content mix when it comes to leveraging social media. Using video not only makes sharing your information more entertaining, but it creates a more intimate experience for the audience as well. Piggybacking on memes can also be a fun way to keep your brand participating in the conversation.
Like Don Crowther says, “you can get so much more of your brand across via a video than you ever can via text.”
HelpGood always looks to find engaging ways to grab attention and get them more involved in a campaign. YouTube videos are great because after viewing your content, people can share their thoughts and ideas with each other through the comments section, potentially roping in new folks to join the conversation.