USDA Forest Service – Smokey Bear
We grew Smokey from 17,000 to over 350,000 likes on Facebook.
Since 1944, Smokey Bear has been the icon of wildfire prevention and is the longest running public service advertising campaign in history. HelpGood has been the voice of Smokey Bear online since 2010, providing social media strategy services and tactical implementation to the Smokey Bear campaign, managed by the Cooperative Forest Fire Prevention committee, made up of the U.S. Forest Service, the Advertising Council and the National Association of State Foresters. We updated Smokey from a 70 year old TV icon to a social media icon by building his presence on Facebook, Twitter, Instagram, YouTube and Tumblr. And here’s a secret – he’s the only bear you can connect with professionally on LinkedIn.
Crafting the voice of the lovable, wildfire preventing bear, HelpGood produces unique social content to engage a loyal and vibrant following. This has ranged from infographics to fun memes to impactful content about the devastating impact wildfires can have, like this Facebook post that was Smokey’s all-time most engaged piece of content.
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