Imagine our surprise when Pharrell showed up to the 2014 Grammys in Smokey’s hat! HelpGood was quick to get in on the real-time action which led to 58.5 million impressions and more than 36,000 tweets about Smokey. There was a 25% increase in Smokey’s Twitter followers within 24 hours. Organic search traffic to our campaign website, SmokeyBear.com, increased by 123%. Read the full overview on the Ad Council’s Adlibbing Blog. Throughout 2014 the Smokey Hat continued to provide lots of interaction around Smokey’s wildfire prevention message.