Since 2006, Night of Too Many Stars has raised almost $24 million, giving children and adults with autism the chance they deserve to learn, to contribute and to live the fullest lives possible. Last year, Jon Stewart returned to host, November 18, 2017 at The Theater at Madison Square Garden presented by HBO and, our client, NEXT for AUTISM.
HelpGood led the digital strategy on the non-profit side working closely with HBO and Omaze. We built the donation site, a new site for NEXTforAUTISM.org and launched an integrated social campaign across all NEXT channels.
#NightofTooManyStars received over 700 million social impressions and the event raised $8 million to support autism programs (the most ever in the show’s 10 year history).