HelpGood managed the social presence for Connect2Compete’s digital literacy campaign – EveryoneOn. The online communities are asked to bring a friend or family member online and help connect them to free Internet training to improve their digital literacy skills.
EveryoneOn’s Facebook, launched in February 2013, has received over 26.5 million impressions. The EveryoneOn Twitter profile helps C2C build relationships with the #digitalliteracy and #digitaldivide communities.
As part of our content strategy, we produced infographics to raise awareness of the fact that 62 million people are not benefiting from the Internet because they lack access and skills. We also told the inspirational stories of those who have successfully used the Internet to improve their lives.