Posted by: In: Awards, social good 06 Apr 2016 Comments: 0

WebbyandShortys

This will be the most important election of our time. Ok, maybe there’s something else happening right now. But still, vote for our 4 Webby nominations and feel good about helping good. We’re so proud to be on the Love Has No Labels and I Am a Witness teams to promote diversity, inclusion and prevent bullying.

As if these accolades weren’t enough, we’re excited to announce our second Shorty win for Love Has No Labels Best Social Good Campaign. To date, the #LoveHasNoLabels hashtag has been used over 30,000 times generating over 110 million impressions. NBD.

Finally, we want to give a special shout out to the Ad Council Corporate Communications team for their Webby nomination alongside of Wieden and Kennedy, The Honest Company, The Economist and MailChimp.

 

Posted by: In: social good 13 Jan 2016 Comments: 0

We’re looking for someone to join our social media team in Brooklyn. Email amanda@helpgood.com if you’re interested.

HelpGood is a Webby and Shorty award winning digital agency that works with leading nonprofits, corporate social responsibility teams, brands and government agencies to help them improve their marketing, communications.

Clients include: Love Has No Labels, Smokey Bear, Keep America Beautiful, Ad Council, New York Collaborates for Autism/Night of Too Many Stars and TEACH.org.

With a base in Los Angeles and team members in NYC, HelpGood helps our clients develop and maintain their online content and communities through strategy, planning, production, marketing, media and measurement. We build and nurture digital communities for our clients to build reach, loyalty, engagement, all to inspire people to take action for social good.

We’re seeking a Content Strategist / Social Media Manager to join our small team and work with us on a freelance basis with the possibility of it becoming a full-time role at our Brooklyn office.  You will be a primary social media community manager a well as a support team member for a variety of household name social good clients. You’ll be making a direct impact in the lives of people and working on issues including education, the environment, human rights, equal rights, health and a variety of other subject areas.

Your core responsibilities will include:

  • Community Management: Run the editorial calendars for our clients across their social channels such as Facebook, Twitter, Tumblr, Instagram and others.
    • Copywriting – Composing social posts
    • Daily Moderation, replies, engagement.
    • Publishing posts across channels daily, scheduling posts.
    • Influencer Outreach – Cultivating relationships with social media influencers to gain their support of our efforts.
    • Reporting – Composing weekly reports to communicate results of a social program.
    • Image production – Creating social images to fill the content calendar according to editorial themes.
    • Content curation – Scraping the internet for relevant content to be shared across social channels in a real-time environment.
  • Project Management/Content Production : Create timelines and produce content deliverables for the social calendars with design teams. Ensure all projects on staying on timeline.
  • Office Management: Help with office needs such as answering calls, sending out packages, invoicing.

Qualifications:

  • 2-4+ years of work experience preferable at an agency, nonprofit, social media marketing agency, public relations (PR), advertising, digital promotions, mobile marketing, or an interactive  / new media agency and/or directly for a consumer facing Fortune 500 brand.
  • 1-3+ years of hands-on, successful management of social media communities and campaigns on Facebook, Twitter, YouTube, Tumblr, Instagram, Kik or any other public, private and/or dark social media platforms.
  • Nonprofit, cause marketing or volunteer experience is a plus.
  • Strong written and verbal communication skills and experience communicating with internal staff and clients.
  • Ability to handle multiple campaigns, detail oriented with excellent organizational skills
  • Intermediate knowledge of Photoshop, Google Drive, Google Analytics, Facebook Insights, TweetReach, CMS (such as WordPress and Drupal) Word and Excel.
  • Experience with content marketing / creation / management for social properties.
  • Ability to develop creative social media strategies and execute new and compelling marketing tactics that resonate with the target audience to achieve our client’s campaign goals.
  • Experience communication directly with the client via phone or in-person meetings.
  • BA or BS in Marketing, communications or related field.

twizzlerchallenge 

We’re working with New York Collaborates for Autism on the Twizzler Challenge! Stars like Lena Dunham, Allison Williams, Matt Lauer and Kathy Lee Gifford all stepped up to the challenge to support autism programs nationwide. We hope you’ll join them by creating a video or donating! Challenge your friends, families, BFFs and frenemies and use #TwizzlerChallenge so we can share your videos. Read what CNN had to say about it here.

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Remember when Pharrell wore Smokey’s hat to the 2014 Grammys? At this year’s Shorty Awards, Smokey Bear took Silver for real-time content marketing.

Also, AT&T’s It Can Wait anti-texting and driving campaign that we built the site for working with Omelet received honorable mentions in best multi-platform, best social good campaign and best use of a hashtag.

We’re working with R/GA and the Ad Council on Love Has No Labels, a campaign to promote inclusion and diversity. We’re so excited about the support this video has received with over 45 million views and counting! If you haven’t seen any x-ray skeletons dancing and kissing on your newsfeed yet, click here to watch the PSA and share it with your friends if you agree that #LoveHasNoLabels.

 

 

Don’t miss it! Sunday, March 8th at 8/7c: Comedy Central, Jon Stewart and New York Collaborates for Autism are back again for a Night of Too Many Stars. Steve Carell, Paul Rudd, Louis C.K., Amy Schumer, Susan Sarandon and many more will come together for a great cause at this live telethon. We’ll be covering this event for NYCA to support programs for autism and will tell you how you can join the stars to get involved, too! #starsforautism

 

 

Did you know that nearly half of Americans don’t recycle their bathroom products? We are so happy to be a part of Keep America Beautiful‘s new PSAs, encouraging more recycling in the bathroom. Find out how to give your shampoo bottle a new life at IWanttoBeRecycled.org.

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Will we be seeing you in Austin? Hang out with us at South by Southwest and stop by our mixer!

Posted by: In: social good 02 Feb 2015 Comments: 0

content-audit

The goal of a content audit is to help you determine what assets you already have in your content marketing arsenal, what gaps exist and what your path forward should be. It’s both a quantitative and qualitative assessment that is a key component of any site development or social media community management project.

HelpGood’s content audit process includes assessing:

  • Inventory – including text, images, photos, logos, icons, illustrations, videos, widgets, documents, filetypes, site metadata, url nomenclature
  • Performance – pageviews, bounce rates, average time on page, engagement rates measured in likes, retweets, comments, and the like
  • Context – we focus on information architecture while making qualitative assessments and use the following heuristics to score content
    • Location – how has it been organized since a good piece of content could underperform with inadequate placement.
    • Existence – just because the content exists doesn’t mean it was indexed correctly.
    • Tagged – ensure content has appropriate descriptions, tags and labels.
    • Navigable – does it lead to deeper insights and prompt for how to access other related material. Is it reachable via different user paths.
    • Accessibility – is key information given the correct emphasis. If required, are 508 compliance guidelines followed.
    • Structured – does the navigation match the expectations of the users.
    • Consistency – from iconography to presentation, is the content consistently presented so as to set user expectations.
    • Relevance – index the content against the various target user populations and gauge if there is content relevant to browsers versus deep divers.
    • Current – is the content fresh and refreshed.
    • Tone – does it match the brand voice.
    • Critical – versus redundant, outdated or trivial
  • Source – we look at whether the content was created, contributed or curated
  • Competitive Set – to provide an even broader context, we will look at the content mix of a client’s comparables to help with competitive positioning
  • Scorecard – summarizes the above and points to the current and ongoing needs which also highlights existing content that needs further action, that’s fine as-is, or should be removed.

The end result is a very tactical set of insights to help gauge priorities going forward.

 

Posted by: In: social good, Social Media 13 Jan 2015 Comments: 0

Google made what might be the longest and densest infographic we’ve seen in awhile. But these digital trends coering everything from social media to mobile marketing will shape your nonprofit’s cause marketing efforts in the year to come. The key new issues for digital marketers are:

  • Connected life platforms are emerging
  • Mobile shapes the “internet of me” (instead of the internet of things)
  • The speed of life gets even faster

Here’s the Think with Google full infographic.

Top 3 Trends for Marketers Google Infographic

social-media-growth-rates

No real surprise – as of September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. But in terms of speed, Instagram is the fastest growing with Pinterest close behind. HelpGood experimented with the fast growing Instagram social network for the USDA Forest Service with the Ad Council to see if Smokey Bear could boost the government agency’s visual presence. It worked. The majority of feedback and sentiment was positive and that wasn’t even with relying on Smokey selfies. Instagram is a great platform for your nonprofit to connect with young Millennials for your cause marketing and social good outreach efforts.

Posted by: In: app, social good 31 Dec 2014 Comments: 0

candidate-dating-app-circle

Our new candiDate dating app just got featured by Google Play in the New + Updated section. If your new year’s resolution includes, consider downloading the free Android app to help you connect with someone who could be your political soulmate. Read more about it on the candiDate site.

Posted by: In: social good, Social Media 22 Dec 2014 Comments: 0

christmas-balls-clients-helpsgood

Happy Holidays from HelpGood

This year was the best! We released two new apps for good in 2014:

Smokey Bear Books and candiDate with Rock the Vote.

Thanks to everyone who partnered with HelpGood this year.
Together, we made more good happen.

Wishing you a happy holiday and a healthy new year.

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