About Us

HelpGood is a cause marketing agency focused on social good. We work with nonprofits, NGOs, foundations, universities, and corporate social responsibility teams to develop digital-first marketing, communications, and fundraising strategies that inspire action.

HelpGood’s clients include the Ad Council, The Partnership for Drug-Free Kids, Animal League America, Keep America Beautiful, United Way, the USDA, EPA, USAID, Love Has No Labels, NEXT for Autism, Perkins School for the Blind, Child and Family Guidance Center, Autism Speaks, and Starlight Children’s Foundation, among others.


  • Michael Bellavia
  • Amanda Lehner
  • Ferry Permadi


  • 2018
    HelpGood: DesignRush's Best Digital Marketing Agency Award
    Animal League America - Muttigrees.org: Gold MarCom Award, Nonprofit Website
  • 2017
    Ad Council - Smokey Bear: Webby Honoree in Social Media and a Bronze Telly Award in Public Service & Activism for Short Form / Social
    Ad Council - I Am A Witness Anti-Bullying: Bronze Shorty Award in Influencer and Celebrity Campaign
    Ad Council - Love Has No Labels: 2 Emmy nominations
  • 2016
    Ad Council - Love Has No Labels: 2 Webbys, Shorty Winner for Best Integrated Campaign, Best Social Good Campaign and Best in Nonprofit
    Ad Council - #IAmAWitness: Webby, Bronze Shorty for Best Influencer and Celebrity Campaign
    Ad Council - That's Not Cool: Webby
  • 2015
    Ad Council - Love Has No Labels: 8 Clio Lions, 3 Mashies, 2 Facebook Awards
    Ad Council - Smokey Bear: Silver Shorty Award for Real-Time Marketing
    AT&T - It Can Wait: 3 Shorty Award Honorable Mentions
  • 2013
    Ad Council - Save the Children - Every Beat Matters: Clio Gold, Cannes Lion, and Webby Honoree.

Speaking Appearances


  • November 2015: Health - This Incredibly Moving Video Proves That Love Is the Same for All of Us
  • January 2015: National Journal - This Smart Phone App is Trying to Tinder-ize Polictics
  • January 2015: CultofMac - Donkey or Elephant, This Dating App Will Help You Find Your Mate.
  • August 2014: AdWeek - Smokey Bear's 70th Birthday is Cause for Celebration
  • May 2014: Esquire - Smokey the Bear Makeover
  • May 2014: Washinton Post - Smokey Bear is getting softer in his old age
  • May 2014: Digiday - How Smokey Bear Found His Voice on Social Media
  • May 2014: ABC News - Firefighting Smokey the Bear Mellows at Age 70
  • March 2014: Forbes - Top SXSW Recommendations for Marketers
  • July 2013: NY Times - New Smokey Bear Gives Hugs Not Just Warnings
  • April 2012: Press Release - United Way and Ad Council Select HelpGood for "LIVE UNITED" Social Media Campaign
  • February 2012: Press Release - "Rosify Yourself" App Launches for Ad Council's 70th Birthday
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