HelpGood is a cause marketing agency focused on social good. We work with nonprofits, NGOs, foundations, universities, and corporate social responsibility teams to develop digital-first marketing, communications, and fundraising strategies that inspire action.
HelpGood’s clients include the Ad Council, The Partnership for Drug-Free Kids, Animal League America, Keep America Beautiful, United Way, the USDA, EPA, USAID, Love Has No Labels, NEXT for Autism, Perkins School for the Blind, Child and Family Guidance Center, Autism Speaks, and Starlight Children’s Foundation, among others.
Michael Bellavia is an Emmy-winning producer and digital marketing exec who has been at the helm of HelpGood since it's founding. Here's a secret - he's the voice of Smokey Bear across all of the wildfire prevention icon's social and digital channels. Michael has an MBA from Columbia Business School and a BS in Engineering from The University of Michigan. He's a former Board Member of the Producers Guild of America and has spoken at SXSW, NATPE, CES, AdTech, CTIA and the Economist Media Forum.
With 10 years of experience in nonprofit digital communications and social marketing, Amanda likes to be involved at every level of a project from digital strategy to content production. Amanda was the Director of Interactive Services at the Ad Council where she was responsible for website development, project management, social media and other interactive projects for Ad Council’s PSA campaigns. Before joining the Ad Council, Amanda was the Online Communications Manager at SAMHSA’s National Suicide Prevention Lifeline where she managed Lifeline’s websites, social media presence and online crisis messages.
Chief Technology Officer
Ferry leads HelpGood’s technology development efforts and, frankly, is a veritable Swiss Army knife of an engineer. His experience encompasses a broad range, from software-architecture to hands-on front and backend programming. Ferry has worked on sites and systems integration, social apps, mobile apps, game engines, educational software, presentation tools and video conversion tools. Ferry’s work has been featured in publications such as CNN, San Jose Mercury News and Parenting Magazine. He holds a Masters from USC and a BS from the University of Portland, both in Computer Science.
2017 Ad Council - Smokey Bear: Webby Honoree in Social Media and a Bronze Telly Award in Public Service & Activism for Short Form / Social Ad Council - I Am A Witness Anti-Bullying: Bronze Shorty Award in Influencer and Celebrity Campaign Ad Council - Love Has No Labels: 2 Emmy nominations
2016 Ad Council - Love Has No Labels: 2 Webbys, Shorty Winner for Best Integrated Campaign, Best Social Good Campaign and Best in Nonprofit Ad Council - #IAmAWitness: Webby, Bronze Shorty for Best Influencer and Celebrity Campaign Ad Council - That's Not Cool: Webby
2015 Ad Council - Love Has No Labels: 8 Clio Lions, 3 Mashies, 2 Facebook Awards Ad Council - Smokey Bear: Silver Shorty Award for Real-Time Marketing AT&T - It Can Wait: 3 Shorty Award Honorable Mentions
2013 Ad Council - Save the Children - Every Beat Matters: Clio Gold, Cannes Lion, and Webby Honoree.