Moving Your Mission Forward

We’re a full-service social impact marketing agency. Our clients are building a better world — we get people to join them. 

The most urgent issues of our time are overlooked, underfunded, and misunderstood — that’s where we come in. We pair data-driven strategy with memorable creative to drive action for even the most nuanced, complex causes. We specialize in soup-to-nuts branding and campaigns that build awareness, engage communities, and help fundraise for nonprofits, government agencies, universities, and cause marketers. From research and strategy through creative execution and launch, our team is a reliable extension of your own.

Our Team

  • Amanda Lehner

    Amanda Lehner

    Co-Owner

    Amanda is a strategic leader with over 20 years of experience in the nonprofit space who delivers success for our clients and oversees our staff. 

    • Focus: Agency strategy, client success, cross-functional team process 
    • Former Director of Digital at Ad Council where she oversaw digital strategy and website production on 30+ campaigns. Former Digital Communications Manager at National Suicide Prevention Lifeline. 
    • OMMA Social Media Star Award winner
  • Michael Bellavia

    Michael Bellavia

    CEO

    Michael is a big picture thinker and Emmy-winning producer who oversees HelpGood’s vision and growth.

    • Focus: Agency vision, client acquisition, client success
    • Former CEO of an Inc. 500 emerging tech company and former VP of Producers Guild. Speaker at SXSW, CES, CTIA, NACD, United Way Brand Forum, and Economist Forum.
    • MBA from Columbia Business School. BS Engineering from the University of Michigan
    • Winner of the Gold Smokey Bear Award personally and for HelpGood
  • Scott Moe

    Scott Moe

    Chief Creative Officer

    Scott is a process-driven, award-winning creative leader with over 20 years of experience heading up design work across mediums. 

    • Focus: branding, web design, campaign concepts
    • Former Design Director at Big Duck
    • B.A. Mass Communications from Boston University 
    • Shorty Award winner
  • Bianca Bello

    Bianca Bello

    Strategy Director

    Bianca is a strategic thinker and team mentor who believes strong creative work is grounded in process and research.

    • Focus: Research, fundraising, branding
    • Formerly at NYLON magazine, McCann NY, Dotdash
    • Masters in Environmental Science, Bachelors in Chemistry from Boston College
  • Krysta Brown

    Krysta Brown

    Senior Strategist

    Krysta is an analytical thinker with roots in entertainment who is driven as much by culture as the data gathered to understand it. 

    • Focus: Research, branding, social content 
    • Formerly at Omelet, Solstice Studios, Capstone Advisor at Carnegie Mellon University
    • Masters in Entertainment Industry Management from Carnegie Mellon, Bachelors in Psychology from Cornell
  • Ilana Kavadlo

    Ilana Kavadlo

    Senior Strategist

    Ilana is a strategic planner with a foundation in journalism who is one of the strongest writers on our team. 

    • Focus: Research, fundraising, copywriting
    • Formerly at Cleo, Partnership to End Addiction, Dachis Group, The Ad Council, CDMiConnect, Combined Jewish Philanthropies
    • Bachelors in Journalism and Mass Communication from the University of North Carolina
  • Hailey Valdez

    Hailey Valdez

    Project Manager

    Hailey is a Project Management lead capable of running complex projects effortlessly, even across time zones.

    • Focus: Project management, client success
    • Formerly at Ragnarok, ListenFirst
    • Bachelors in Information Communication Technology from Florida State University
  • Mike Damanskis

    Mike Damanskis

    Senior Video Producer

    Mike is a video producer who has mastered the art of storytelling across mediums and attention spans. 

    • Focus: Video production, trend spotting, writing 
    • Formerly at Gizmodo, Fusion Media Group, Brave New Films, The Second City
    • Bachelors in Communication Studies, Minor in Computer Science from West Chester University of Pennsylvania
  • Mary Gamboa-Kroesen

    Mary Gamboa-Kroesen

    Senior Designer

    Mary is a design lead trained in user experience who never sacrifices form over function. 

    • Focus: Branding, visual identity systems, UX Design
    • Formerly at Threeink Creative, SGA Marketing
    • Bachelors in Studio & Digital Arts from UC Irvine
  • Natalie Marinides

    Natalie Marinides

    Designer

    Natalie is a designer with a strategic eye whose work is both elegant and functional across traditional and new media.

    • Focus: Branding, visual identity design for social, print, and web. 
    • Formerly at Dotdash
    • Bachelors in Communications Design: Branding & Art Direction from Pratt Institute
  • Drew Matamales

    Drew Matamales

    Technical Director

    Drew is our lead developer with a social impact marketing background who builds digital experiences that make taking action easy.

    • Focus: Website, app, and game development for high-traffic and multi-user sites
    • Formerly at SGA Marketing, Concept Marketing, Creative Channel Services, Sites for Friends, Imagistic, BrainForest Digital
    • Bachelors in Film and Media Studies from UC Santa Barbara
  • Marly Fuchs

    Marly Fuchs

    Content Producer

    Marly is a social content expert who can make even the most challenging topics relatable. 

    • Focus: Copywriting, social trend spotting, influencer management
    • Formerly at (RED), Nessel, ezCater, MC10 Inc
    • Bachelors in International Business from Northeastern University
  • Mauren Fitzsimmons

    Mauren Fitzsimmons

    Content Producer

    Mauren is a strategic marketer committed to connecting people with the solutions and communities that improve their lives.

    • Content production, channel performance/growth, influencer collaborations
    • Formerly consulting at Sprouts Chef Training, Games For Love, UTLDR (Utah Lunch Debt Relief Foundation)
    • Bachelors in Marketing from Brigham Young University
  • Ja'Carla Mitchell

    Ja’Carla Mitchell

    Paid Media Specialist

    Ja’Carla is a seasoned paid media professional with a deep understanding of digital platforms and a passion for human rights.

    • Oversees the planning, management and reporting for paid media campaigns.
    • Communicates HelpGood’s paid media expertise to existing and potential clients.
    • Formerly at Kinesso.
    • M.S Marketing Analytics, New York University.
  • Beans

    Beans

    Branch Manager

    Woof.

More about us

With offices in Los Angeles and NYC, we are certified as a B Corp, LGBTBE, and Disabled Owned Business Enterprise (DOBE). In 2020, our agency received Campaign US’s Purpose Pioneer Award and we recently won both a Shorty Impact Award and a Webby Anthem Award for Best Global Campaign.

Let’s talk.