We’re a full-service social impact marketing agency. Our clients are building a better world — we get people to join them.
The most urgent issues of our time are overlooked, underfunded, and misunderstood — that’s where we come in. We pair data-driven strategy with memorable creative to drive action for even the most nuanced, complex causes. We specialize in soup-to-nuts branding and campaigns that build awareness, engage communities, and help fundraise for nonprofits, government agencies, universities, and cause marketers. From research and strategy through creative execution and launch, our team is a reliable extension of your own.
Our Team
Amanda Lehner
Co-Owner
Amanda is a strategic leader with over 20 years of experience in the nonprofit space who delivers success for our clients and oversees our staff.
- Focus: Agency strategy, client success, cross-functional team process
- Former Director of Digital at Ad Council where she oversaw digital strategy and website production on 30+ campaigns. Former Digital Communications Manager at National Suicide Prevention Lifeline.
- OMMA Social Media Star Award winner
Michael Bellavia
CEO
Michael is a big picture thinker and Emmy-winning producer who oversees HelpGood’s vision and growth.
- Focus: Agency vision, client acquisition, client success
- Former CEO of an Inc. 500 emerging tech company and former VP of Producers Guild. Speaker at SXSW, CES, CTIA, NACD, United Way Brand Forum, and Economist Forum.
- MBA from Columbia Business School. BS Engineering from the University of Michigan
- Winner of the Gold Smokey Bear Award personally and for HelpGood
Scott Moe
Chief Creative Officer
Scott is a process-driven, award-winning creative leader with over 20 years of experience heading up design work across mediums.
- Focus: branding, web design, campaign concepts
- Former Design Director at Big Duck
- B.A. Mass Communications from Boston University
- Shorty Award winner
Bianca Bello
Strategy Director
Bianca is a strategic thinker and team mentor who believes strong creative work is grounded in process and research.
- Focus: Research, fundraising, branding
- Formerly at NYLON magazine, McCann NY, Dotdash
- Masters in Environmental Science, Bachelors in Chemistry from Boston College
Krysta Brown
Senior Strategist
Krysta is an analytical thinker with roots in entertainment who is driven as much by culture as the data gathered to understand it.
- Focus: Research, branding, social content
- Formerly at Omelet, Solstice Studios, Capstone Advisor at Carnegie Mellon University
- Masters in Entertainment Industry Management from Carnegie Mellon, Bachelors in Psychology from Cornell
Ilana Kavadlo
Senior Strategist
Ilana is a strategic planner with a foundation in journalism who is one of the strongest writers on our team.
- Focus: Research, fundraising, copywriting
- Formerly at Cleo, Partnership to End Addiction, Dachis Group, The Ad Council, CDMiConnect, Combined Jewish Philanthropies
- Bachelors in Journalism and Mass Communication from the University of North Carolina
Hailey Valdez
Project Manager
Hailey is a Project Management lead capable of running complex projects effortlessly, even across time zones.
- Focus: Project management, client success
- Formerly at Ragnarok, ListenFirst
- Bachelors in Information Communication Technology from Florida State University
Mike Damanskis
Senior Video Producer
Mike is a video producer who has mastered the art of storytelling across mediums and attention spans.
- Focus: Video production, trend spotting, writing
- Formerly at Gizmodo, Fusion Media Group, Brave New Films, The Second City
- Bachelors in Communication Studies, Minor in Computer Science from West Chester University of Pennsylvania
Mary Gamboa-Kroesen
Senior Designer
Mary is a design lead trained in user experience who never sacrifices form over function.
- Focus: Branding, visual identity systems, UX Design
- Formerly at Threeink Creative, SGA Marketing
- Bachelors in Studio & Digital Arts from UC Irvine
Natalie Marinides
Designer
Natalie is a designer with a strategic eye whose work is both elegant and functional across traditional and new media.
- Focus: Branding, visual identity design for social, print, and web.
- Formerly at Dotdash
- Bachelors in Communications Design: Branding & Art Direction from Pratt Institute
Drew Matamales
Technical Director
Drew is our lead developer with a social impact marketing background who builds digital experiences that make taking action easy.
- Focus: Website, app, and game development for high-traffic and multi-user sites
- Formerly at SGA Marketing, Concept Marketing, Creative Channel Services, Sites for Friends, Imagistic, BrainForest Digital
- Bachelors in Film and Media Studies from UC Santa Barbara
Marly Fuchs
Content Producer
Marly is a social content expert who can make even the most challenging topics relatable.
- Focus: Copywriting, social trend spotting, influencer management
- Formerly at (RED), Nessel, ezCater, MC10 Inc
- Bachelors in International Business from Northeastern University
Mauren Fitzsimmons
Content Producer
Mauren is a strategic marketer committed to connecting people with the solutions and communities that improve their lives.
- Content production, channel performance/growth, influencer collaborations
- Formerly consulting at Sprouts Chef Training, Games For Love, UTLDR (Utah Lunch Debt Relief Foundation)
- Bachelors in Marketing from Brigham Young University
Ja’Carla Mitchell
Paid Media Specialist
Ja’Carla is a seasoned paid media professional with a deep understanding of digital platforms and a passion for human rights.
- Oversees the planning, management and reporting for paid media campaigns.
- Communicates HelpGood’s paid media expertise to existing and potential clients.
- Formerly at Kinesso.
- M.S Marketing Analytics, New York University.
Beans
Branch Manager
Woof.
Client List
Since 2012, we’ve had the distinct honor of working with more than 80 clients in social impact in issue areas that become our passion projects.
Animal Welfare
- Animal League America
- Suncoast Humane Society
- Grey Muzzle
- Georgia Aquarium
- Humane Society of the United States
- Maddie’s Fund
- The Shelter Pet Project
Education
- FPWA
- UCLA – School of Music
- Ad Council: Teach.org
- Ad Council: EveryoneOn
- NYU
- Columbia Teacher’s College
- Calm Classroom
- National Academies of Sciences
- data.org
- Alpine Learning Center
- Perkins School for the Blind
Environment
- Bureau of Land Management – Nevada
- Clean Path NY
- Keep America Beautiful
- National Association of State Foresters
- National Forest Foundation
- National Oceanic and Atmospheric Administration
- National Park Foundation
- US Forest Service
- Whole Foods
- EPA
- Bike NY
Human Services
- Los Angeles County Department of Economic Opportunity
- Los Angeles County: CEO Office: Homeless Initiative
- New York Public Library
- YMCA of Greater New York
- United Way
- Filling in the Blanks
- Heartland Alliance
- Save the Children
- WJCS
Health
- UCLA – UCAAN
- Los Angeles Christian Health Centers
- Planned Parenthood – Massachusetts
- Planned Parenthood Greater New York
- Valor.US (formerly CALCASA)
- American Academy of Orthopedic Surgeons
- American Heart Association
- Children’s Hospital Los Angeles
- Cancer and Careers – CEW
- Epilepsy Foundation
- Partnership to End Addiction
- Phase One
- St Mary’s Childrens Health Center
- Starlight Children’s Foundation
- USDA
- Ad Council: US Olympic Committee
- Ad Council: USAID
- Housing Works
- The National Campaign to Prevent Teen and Unplanned Pregnancy
- Mental Health Coalition
- Mission Joy
- AHRQ
- Child and Family Guidance Center
- Fountain House
- JED Foundation: Love is Louder
- LA- Department of Health Care Services
Social Justice and DEI
- Acacia Center for Justice
- Neighborhood Defender Service
- Movement Voter Project
- Lawyers Committee for Civil Rights
- ADL
- Ms. Foundation
- ECPAT International
- Headcount
- Election Science
- A Better Balance
- ECAJ
- Ad Council: Love Has No Labels
- Next for Autism
- Autism Speaks
- Disability:IN