Clean Path NY
This nation-leading renewable energy project is tackling the biggest source of fossil fuel emissions in New York.
Our campaign for a clean energy future builds positive sentiment among diverse stakeholder communities: from upstate New York down to the five boroughs.
62M
Impressions
2.3x
Impressions increase YOY
80%
Positive sentiment score
The challenge
Clean Path New York is a nation-leading infrastructure project to make clean, renewable energy accessible to all New Yorkers and help New York reach their goal of a zero-emissions electric grid by 2040. Since 2022, Clean Path New York has been in a critical early phase of the project where community support can make or break progress. Clean Path New York called on HelpGood to create an integrated awareness campaign that fostered genuine positive sentiment among New Yorkers.
Our solution
HelpGood has led all aspects of the marketing campaign to build awareness and positive sentiment on a local and statewide level. From skeptical homeowners who will live near the project, to climate activists eager to reduce emissions, and communities in the Bronx who will benefit most from improved air quality, we have created a campaign that is flexible enough to speak to them all.
Getting Statewide Support
Digital media executions include paid social, Google search, influencer activations, and an original animated video that ran not only across digital channels but at displays at COP28. We also ran an OOH campaign on Metro North and created materials for in-person educational events with local communities.
