Posted by: In: Uncategorized 18 Nov 2012 Comments: 0 Tags: , , , , , ,

This is a great PSA and may be one of the most effective ones ever based on the number of social shares alone.  It addresses a serious issue – safety – in a fun and spot on way for Australian Metro.

Dumb Ways to Die:The weirdest ad I’ve ever seen


AT&T launched It Can Wait, a campaign encouraging people to pledge to never txt and drive. There’s a Facebook connected app and a site with videos featuring Victoria Justice and Ryan Beatty along with PSAs and other videos supporting the message.

Stick figure animation plus a compelling soundtrack can make all the difference when it comes to cancer research.

Since late 2011, HelpGood led various social media tactics for the Bedsider campaign.  The campaign aims to reduce the amount of unplanned pregnancies by educating women and helping them find the method of birth control that’s right for them.  The campaign is run by The National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council.

Our work on the Bedsider campaign coincided with a huge increase in highly-charged, politicizing of conversation around birth control.  From the Komen Foundation’s de-funding and re-funding of Planned Parenthood to the Republican presidential nominee race to Rush Limbaugh’s inflammatory statements, birth control was a very active topic of social conversation.

Recently Bedsider even released a three part video series in partnership with Funny or Die called “After Last Night.”  The series follows two male friends and two female friends the next day after a party and their journey to figure out what happened the night before (and if they had used birth control)!

HelpGood has helped the campaign since November, and has had a huge impact and influence on the project:

During that time, Bedsider grew:

  • Over 1,500 new likes on Facebook
  • Over 5,500 views on the Confessions App
  • Over 2,740 views on the Method Explorer App
  • Nearly 1,000 fans on Twitter

We built this blog-driven site for Whole Foods Market and their agency Omelet (  The site emphasizes the company’s focus on natural and organic products and features stories and videos about local farmers who actually grow the food, focusing on their love and passion for what they do. Here at HelpGood we are in complete support of what Whole Foods does.

Whole Foods supports their community by sourcing locally as much as possible.  Rather than just donating to local community causes, it’s helping local, small businesses to flourish.

Sustainable Connections says that when “you buy from an independent, locally owned business, rather than nationally owned businesses, significantly more of your money is used to make purchases from other local businesses, service providers and farms — continuing to strengthen the economic base of the community.”  Shopping local also creates more jobs, gets you better service, and reduces the environmental impact!

Recently HelpGood released a compilation video Stuff Smokey Says, a parody of the recent popular internet video meme.  The “Sh*t ____ Say” meme has generated a ton of offshoot versions with many having some NSFW titles, content and language.

The Smokey Bear version is decidedly very SFW though.  This video features every version of Smokey Bear from all his PSAs over the years, from the very first 2D animated Smokey in black and white to the most recent CGI 3D Smokey.

Video is a key component in the content mix when it comes to leveraging social media.  Using video not only makes sharing your information more entertaining, but it creates a more intimate experience for the audience as well.  Piggybacking on memes can also be a fun way to keep your brand participating in the conversation.

Like Don Crowther says, “you can get so much more of your brand across via a video than you ever can via text.”

HelpGood always looks to find engaging ways to grab attention and get them more involved in a campaign.  YouTube videos are great because after viewing your content, people can share their thoughts and ideas with each other through the comments section, potentially roping in new folks to join the conversation.

Posted by: In: Uncategorized 08 Dec 2011 Comments: 0 Tags: , , , , ,

Always interested to see how platforms and services use video to better communicate new features and capabilities.  Puts technology into context.  Good lesson for other brands in how to use social media to communicate what new thing or message you are bringing to the table without having to create a lengthy bullet list and typical press release.


Twitter is getting a major design and experience overhaul across its native and web apps. You can watch the promo above or check out more information about all the changes.

One thing I don’t know yet is whether Loren Brichter, the developer behind the original and groundbreaking Tweetie app that Twitter bought, had anything to do with this re-imagining of Twitter’s experience.

A really big change is an expansion of the “Activity” tab Twitter added to its web app a couple months back. For example, the @Mentions tab has become @Connect, and it can show more activity such as when others retweet or favorite your tweets, in addition to good ol’ mentions.

The new Discover tab integrates Twitter’s little-known Stories feature, makes it easier to find interesting users and hashtags, and gives you a unified search box for manually entering usernames or hashtags to learn more about them.

Overall I really like it, and it should go a long way to helping new users understand how Twitter works and find relevant users and topics to follow.


It’s Movember, the annual celebration when men grow moustaches in order to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.  HelpGood joined the bandwagon because we like how the simple act of growing a moustache can be disruptive.  Everywhere we go, people ask “what’s with the stache?” prompting direct conversation around the cause, exactly what social media aims to do.

It’s hard enough for the big brands to get noticed so non-profits have to work extra hard to be disruptive.  Or just a little provocative.  This (NSFW) video, featuring model Rhian Sugden, works hard at making sure men understand how important it is to take care of their health.  Yes, it’s a little raw and dirty, but sometimes you gotta play a little raw and dirty to get noticed.  For the UK charity Male Cancer Awareness Campaign.

Did you know that in the U.S. each year, 1 in 10 pregnancies among unmarried young women 20-29 are unplanned? That’s one of the highest rates in the developed world. The consequences of unplanned pregnancy include fewer opportunities to complete education or achieve other life goals, and increased health and social risks for mother and child.

The Bedsider campaign is all about helping women find a method of birth control that’s right for them and stick with it.  Featuring a montage of relatable and funny “sex mishaps,” the television ads conclude with the line “You didn’t give up on sex. Don’t give up on birth control either.”

Here’s the press release:
An embeddable widget shows where to get free birth control
And there are lots of fun videos too

HelpGood is helping to promote the campaign in social media.  If you’re a blogger and want some help sharing the campaign with your readers, let us know.

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