Posted by: In: Conference, Social Media 14 Jul 2014 Comments: 0 Tags: , ,

Now is the time to start thinking about your organization’s presence at the must-go conference of the year. That’s right, SXSW. HelpGood has been rocking the Austin scene since 2009 and we want to make sure the social good presence continues to grow.

Follow these 5 steps below to hit all the important deadlines and make sure you aren’t staying 15 miles from the conference center.

1) Figure out who is going to represent your organization (send as many people as you can from all different levels of management).

2) Submit a panel by Friday, July 25, 2014 here. Don’t be discouraged or intimidated by this process, SXSW likes to chose panels to represent the full spectrum of organization size and topics. Pick something exciting and new that your organization is doing to share or a relatable challenge that your organization has managed to overcome.

3) Registration opens on August 1st. Last year, it opened on August 1st at exactly 11am EST. Be ready at this time with the strongest wifi you have to buy your badge and book your downtown hotel immediately. Last year, hotels sold out in 4 hours.

You can sign-up for the SXSW newsletter to be notified. However, we recommend creating an event in your calendar right now. As far as which hotel to choose, we recommend the Sheraton. Be sure to familiarize yourself with the downtown hotel map beforehand so you can easily slide from 1st, 2nd and 3rd choices based on availability.

4) Brag to all your friends that you secured a SXSW downtown hotel.

5) Promote your panel for voting on all your social channels. Ask all your friends and partners to vote especially on deadline day (as people are more likely to do things if you tell them “last day ya’ll!”) Voting ends September 5th.

Hope to see you there!

We’re happy to report that SXSW Interactive and social good are still best buds. In fact, Corporate Social Responsibility (updated to buzzwords like “shared value” and “triple bottom line”) was a big theme.

The CEO of Whole Foods flung about catch phrases like “conscious capitalism.” Bob Garfield talked about how it’s now required for brands to partake in cause marketing to build relationships with consumers (as part of his new book “Can’t Buy Me Like”). Even funny man keynote, Matthew Inman of the Oatmeal, discussed his wildly successful crowdfunding initiatives for the National Wildlife Federation and to build a Tesla museum.

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As for visible nonprofit campaigns, you couldn’t miss the 10-foot tall mural of the United States made of trash collected at SXSW by local collage artist Jason Mecier. The collage, sponsored by Keep America Beautiful and Glad, was strategically placed in the highly-trafficked SouthBites food truck plaza. KAB also used the event to launch their new social hub to organize volunteers (www.kabcleanup.org) around their Great American Cleanup. The site encourages you to use #keepamericabeautiful when bragtweeting about how you’re cleaning up your town.

 

Yet the biggest highlight for HelpGood was not the TexMex, DeadMau5, Elon Musk or even Al Gore — it was meeting with digitally savvy librarians at the Librarian Meet-Up. We made new friends and planned ahead to ensure the success of our digital marketing efforts for EveryoneOn (Ad Council’s digital literacy campaign).

Proving the popular refrain— SXSW Interactive is all about interacting with people offline.

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HelpGood, the Ad Council and none other than Smokey Bear will be making their debut appearance at SXSW Interactive.  The Core Conversation entitled “Smokey Bear Tweetup” will focus on Smokey Bear’s social media campaign and best practices.

The discussion will focus on topics such as how staying in character is critical for fan interaction and how social media gave an opportunity for Smokey’s brand to reconnect with a new digital generation.

The session will be held at SXSW in Austin, TX in the Austin Convention Center.  It will be held on March 9th from 5:00-6:00 PM in the Intercontinental Stephen F. Austin Assembly Room.

Here’s the full press release about the SXSW Core Conversation.

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Michael Bellavia, President of HelpGood, is going to be speaking at SXSW Interactive 2012.  Very exciting and more news to come as to what the talk is about but let’s just say anyone who attends will get free bear hugs.

Posted by: In: Uncategorized 24 Aug 2011 Comments: 0 Tags: , , ,
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