HelpsGood has deployed multiple social media marketing tactics and created new content to support the campaign. We have created original apps for the web and mobile devices, as well as imagery, articles, and more.
When HelpsGood first started working with Smokey Bear back in June 2010, he was just getting his feet wet in social media. Two years later HelpsGood has helped Smokey see some big results:
- Facebook likes grew by almost 250%, currently over 62,000
- Twitter likes grew by over 500%, nearly 11,000
- His YouTube channel gets 500% more views per year than it did in 2010
- The official website is now getting almost 400% more views per year than it did in 2010
Overall we have had a really wonderful time with this campaign and hope to push Smokey’s message to the furthest reaches of the universe!