Since late 2011, HelpGood led various social media tactics for the Bedsider campaign.  The campaign aims to reduce the amount of unplanned pregnancies by educating women and helping them find the method of birth control that’s right for them.  The campaign is run by The National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council.

Our work on the Bedsider campaign coincided with a huge increase in highly-charged, politicizing of conversation around birth control.  From the Komen Foundation’s de-funding and re-funding of Planned Parenthood to the Republican presidential nominee race to Rush Limbaugh’s inflammatory statements, birth control was a very active topic of social conversation.

Recently Bedsider even released a three part video series in partnership with Funny or Die called “After Last Night.”  The series follows two male friends and two female friends the next day after a party and their journey to figure out what happened the night before (and if they had used birth control)!

HelpGood has helped the campaign since November, and has had a huge impact and influence on the project:

During that time, Bedsider grew:

  • Over 1,500 new likes on Facebook
  • Over 5,500 views on the Confessions App
  • Over 2,740 views on the Method Explorer App
  • Nearly 1,000 fans on Twitter

For Valentine’s Day, our client Bedsider, a free online birth control resource, and the Ad Council, released their new Confessions application for Facebook.  The app allows people to share their most embarrassing and entertaining sex fails either publicly or anonymously.

HelpGood helped set up a titillating fangate using the Buddy Media platform to encourage people to become fans of Bedsider and “get under the covers” to receive exclusive content.

HelpGood has been using fangates in many of our Facebook marketing efforts to entice visitors to convert into fans. Just remember that a fangate is an opportunity to connect.  Spyder Trap points out that “if a new visitor is interested enough in your company, restaurant or organization to get to your Facebook page wouldn’t it be nice to remind them to “like” the page in order to continue to stay connected?”

The app was created as part of Bedsider’s ongoing campaign to prevent unplanned pregnancies in women. This app will remind women that despite these awkward #sexfail stories, they would never give up on sex and they shouldn’t give up on birth control either.

Read the full press release here.

Did you know that in the U.S. each year, 1 in 10 pregnancies among unmarried young women 20-29 are unplanned? That’s one of the highest rates in the developed world. The consequences of unplanned pregnancy include fewer opportunities to complete education or achieve other life goals, and increased health and social risks for mother and child.

The Bedsider campaign is all about helping women find a method of birth control that’s right for them and stick with it.  Featuring a montage of relatable and funny “sex mishaps,” the television ads conclude with the line “You didn’t give up on sex. Don’t give up on birth control either.”

Here’s the press release: http://prn.to/uqx9zu
An embeddable widget shows where to get free birth control
http://bedsider.org/widgets/cost
And there are lots of fun videos too http://www.youtube.com/bedsider

HelpGood is helping to promote the campaign in social media.  If you’re a blogger and want some help sharing the campaign with your readers, let us know.

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