Posted by: In: Uncategorized 18 Nov 2012 Comments: 0 Tags: , , , , , ,

This is a great PSA and may be one of the most effective ones ever based on the number of social shares alone.  It addresses a serious issue – safety – in a fun and spot on way for Australian Metro.
videohall:

Dumb Ways to Die:The weirdest ad I’ve ever seen

millionpuppetmarch:

We’ve got his back.  Forward.

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In the Presidential Debates last night Mitt Romney mentioned Big Bird.  In the ensuing nanoseconds, multiple twitter handles emerged including BigBird and FiredBigBird.  Well now there is an effort to get a Million Puppet March on Washington DC on 11/3 to show support for Big Bird, puppets and PBS.  Shows how social media has dramatically changed the political landscape and can create a social movement. Puppet Power!

You Can Haz Meme

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HelpGood’s Michael Bellavia contributed a post to the Ad Council’s Adlibbing blog regarding memes and how to leverage them. In particular the post talks to how the Smokey Bear campaign has made use of memes to connect with a younger audience and spread his wildfire prevention message.

Since late 2011, HelpGood led various social media tactics for the Bedsider campaign.  The campaign aims to reduce the amount of unplanned pregnancies by educating women and helping them find the method of birth control that’s right for them.  The campaign is run by The National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council.

Our work on the Bedsider campaign coincided with a huge increase in highly-charged, politicizing of conversation around birth control.  From the Komen Foundation’s de-funding and re-funding of Planned Parenthood to the Republican presidential nominee race to Rush Limbaugh’s inflammatory statements, birth control was a very active topic of social conversation.

Recently Bedsider even released a three part video series in partnership with Funny or Die called “After Last Night.”  The series follows two male friends and two female friends the next day after a party and their journey to figure out what happened the night before (and if they had used birth control)!

HelpGood has helped the campaign since November, and has had a huge impact and influence on the project:

During that time, Bedsider grew:

  • Over 1,500 new likes on Facebook
  • Over 5,500 views on the Confessions App
  • Over 2,740 views on the Method Explorer App
  • Nearly 1,000 fans on Twitter

Another Friday, another Smokey meme.

Smokey Bear Statue

Here’s a nice blogger success story.

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HelpGood helped The Shelter Pet Project connect with bloggers to promote their new campaign.  The funny PSAs really resonated earning great participation from bloggers helping to spread the campaign across the blogosphere, Twitter, Facebook, Google Plus, Tumblr and more.  In just a few weeks our social media agency was able to generate

3 million impressions

Great traction with bloggers in key categories

How can you resist that face?!  A bunch of funny new videos just launched from The Shelter Pet Project asking that you please make your next pet a shelter pet.

Most Tumblrs post photos of animals with lol, cute, omg, adorable tags, but we’re trying to draw attention to an issue that actually has a serious note to it.

There are more than 78 million dogs and 86 million cats living in American households. Although the percentage of pets in homes that were adopted from animal shelters and rescue groups has risen from 27 to 29% in the last two years, we’ve still got some work to do.

We’re hoping you’ll help tip the scales. It’s easy!  Just tumble this post, heart it, add a note or share a video with a friend

 

The Shelter Pet Project is a campaign from The Ad Council, The Humane Society of the United States and Maddie’s Fund.  HelpGood is helping spread the word via social media in hopes that you know…

A person is the best thing to happen to a shelter pet. Be that person and adopt.

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