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After a sold-out program in Silicon Valley, Social Media for Nonprofits is heading to Los Angeles on August 14, featuring an all-star lineup sharing practical tips and tools for leveraging social media for fundraising, marketing & advocacy.


Join HelpGood President, Michael Bellavia, along with Giulia McPherson, CARE; Lee Fox, KooDooz; Lisa Rau, Confluence; Tom Kramer, Fundly; Richard Levy, give2gether; Stephanie Rudat,Movements.org; Lauren Winkler, Save a Child’s Heart and Dan Portnoy, Author of The Nonprofit Narrative. 

This stellar lineup will provide attendees with concrete insights and takeaways for nonprofits to use social media to advance their cause.

Discounted tickets are available for small nonprofits at $95. For-profit and larger nonprofits can use the discount code “Bellavia” to save $20 off $125 and $175 tickets. Registration includes access to the full conference as well as breakfast, and lunch.

For more information or to sign up, visit http://bit.ly/NkOFCm

June 2012 marks the two year anniversary with Smokey Bear and HelpGood. We’ve come a long way in helping push Smokey’s wildfire prevention message.

HelpGood has deployed multiple social media marketing tactics and created new content to support the campaign.  We have created original apps for the web and mobile devices, as well as imagery, articles, and more.

When HelGood first started working with Smokey Bear back in June 2010, he was just getting his feet wet in social media.  Two years later HelpGood has helped Smokey see some big results:

  • Facebook likes grew by almost 250%, currently over 62,000
  • Twitter likes grew by over 500%, nearly 11,000
  • His YouTube channel gets 500% more views per year than it did in 2010
  • The official website is now getting almost 400% more views per year than it did in 2010

Overall we have had a really wonderful time with this campaign and hope to push Smokey’s message to the furthest reaches of the universe!

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United Way and HelpGood will be working together to promote United Way’s “LIVE UNITED” campaign. The campaign’s focus is to mobilize communities to give, advocate and volunteer to improve the building blocks of a good life and advancing the common good. Initially launched in 2008, the LIVE UNITED campaign inspires and encourages people to partner with United Way by becoming more involved in their own communities, either by volunteering, giving, or advocating for change.

HelpGood will develop an overarching strategy for the campaign to be implemented across United Way Worldwide. In addition, HelpGood will implement tactics in collaboration with the Ad Council and United Way to conduct outreach to bloggers, engage and grow United Way’s social networks across multiple platforms and to create a social media toolkit for ongoing implementation.

You can view the full press release here.

Brand mascots became popular in 1950s with TV advertising and are coming back stronger than ever, through social media.  Even the Ad Council has been utilizing mascots through social media.  Currently Smokey Bear is the face and voice of his own Facebook and Twitter pages.

“Today, social media is giving marketers a whole new playground to test and nurture mascots. “I think the web is going to [bring] a heyday for creating new characters and stories,” Carol Phillips, president of consulting group Brand Amplitude said.”  Read the full article here.

HelpGood, the Ad Council and none other than Smokey Bear will be making their debut appearance at SXSW Interactive.  The Core Conversation entitled “Smokey Bear Tweetup” will focus on Smokey Bear’s social media campaign and best practices.

The discussion will focus on topics such as how staying in character is critical for fan interaction and how social media gave an opportunity for Smokey’s brand to reconnect with a new digital generation.

The session will be held at SXSW in Austin, TX in the Austin Convention Center.  It will be held on March 9th from 5:00-6:00 PM in the Intercontinental Stephen F. Austin Assembly Room.

Here’s the full press release about the SXSW Core Conversation.

As part of the campaign to commemorate the Ad Council’s 70th birthday, HelpGood developed a “Rosify Yourself” application that lives on the Ad Council’s Facebook page. Since 1942, the Ad Council has been creating memorable campaigns aimed at improving the lives of the American people. With the Facebook app, fans of the Ad Council can upload a photo of themselves and insert it into the iconic “Rosie the Riveter” poster, thus becoming riveters for social change.

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After fans have created their own Rosie the Riveter poster, they are able to share it to their wall on Facebook, save the image to their computer, and even print out a copy.  The app already made an appearance on the Today Show with Matt Lauer and Ann Curry being Rosified. There was actually a real live Rosie on the Rockefeller Center plaza along with Smokey Bear and McGruff the Crime Dog.

HelpGood designed and developed the app in Adobe Flash and integrated into the Ad Council Facebook page using Buddy Media’s iFrame sapplet. HelpGood also installed a Rosie themed page fangate which encourages people to like the page to get more exclusive content.

You can find the full press release here.

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Michael Bellavia, President of HelpGood, is going to be speaking at SXSW Interactive 2012.  Very exciting and more news to come as to what the talk is about but let’s just say anyone who attends will get free bear hugs.

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