Stick figure animation plus a compelling soundtrack can make all the difference when it comes to cancer research.


United Way and HelpGood will be working together to promote United Way’s “LIVE UNITED” campaign. The campaign’s focus is to mobilize communities to give, advocate and volunteer to improve the building blocks of a good life and advancing the common good. Initially launched in 2008, the LIVE UNITED campaign inspires and encourages people to partner with United Way by becoming more involved in their own communities, either by volunteering, giving, or advocating for change.

HelpGood will develop an overarching strategy for the campaign to be implemented across United Way Worldwide. In addition, HelpGood will implement tactics in collaboration with the Ad Council and United Way to conduct outreach to bloggers, engage and grow United Way’s social networks across multiple platforms and to create a social media toolkit for ongoing implementation.

You can view the full press release here.


It’s Movember, the annual celebration when men grow moustaches in order to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men.  HelpGood joined the bandwagon because we like how the simple act of growing a moustache can be disruptive.  Everywhere we go, people ask “what’s with the stache?” prompting direct conversation around the cause, exactly what social media aims to do.

It’s hard enough for the big brands to get noticed so non-profits have to work extra hard to be disruptive.  Or just a little provocative.  This (NSFW) video, featuring model Rhian Sugden, works hard at making sure men understand how important it is to take care of their health.  Yes, it’s a little raw and dirty, but sometimes you gotta play a little raw and dirty to get noticed.  For the UK charity Male Cancer Awareness Campaign.

Did you know that in the U.S. each year, 1 in 10 pregnancies among unmarried young women 20-29 are unplanned? That’s one of the highest rates in the developed world. The consequences of unplanned pregnancy include fewer opportunities to complete education or achieve other life goals, and increased health and social risks for mother and child.

The Bedsider campaign is all about helping women find a method of birth control that’s right for them and stick with it.  Featuring a montage of relatable and funny “sex mishaps,” the television ads conclude with the line “You didn’t give up on sex. Don’t give up on birth control either.”

Here’s the press release:
An embeddable widget shows where to get free birth control
And there are lots of fun videos too

HelpGood is helping to promote the campaign in social media.  If you’re a blogger and want some help sharing the campaign with your readers, let us know.

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