Great news! The Ad Council’s and USAID’s FWD Campaign was just selected as a Earnies Grand Prix Finalist! HelpGood developed and executed the social media strategy to raise awareness nationally about the famine, war and drought crisis in the Horn of Africa in 2011.

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Voting is now open to the public. Please vote here.

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The Earnies recognize the best campaigns from across today’s earned media landscape, that utilized listening, targeting and monitoring to maximize its impact.

So far the FWD campaign has been going strong with 10/26/11 being the largest social media day ever for USAID.

  • 6 Million impressions in one hashtag alone #askFWD
  • 30 Million Twitter impressions
  • 100,000 post views
  • 3,000 comments and likes on Facebook
  • 100 leaders and social media influencers
  • 60 partner organizations
  • Celebs – Ashley Judd, Mia Farrow, Anthony Bourdain and Mandy Moore
  • YouTube is launching a branded channel to share their video featured on the home page
  • Corporate partners like Twitter, Facebook, Yahoo, GOOD, PopSugar, Seemless and Verizon

And that’s just the start.  Tomorrow, 11/9/11 has been dubbed FWD Day.  Please forward the facts by sending the http://www.usaid.gov/fwd url to a friend. Our goal is lofty: 13 million shares.  That equals one share for every person impacted by the crisis in the Horn of Africa.

Watch the FWD campaign livestream announcement at Ad-Tech featuring Peggy Conlon of the Ad Council and Rob Greenberg of R/GA for the full campaign brief.

HelpGood is the social media agency on the FWD campaign.
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