A stuffed Smokey Bear will be spending 4 months in space with NASA astronaut Joe Acaba and crew.  Given to Joe as a gift from his friend who works for the U.S. Forest Service, Smokey will be able to spread his message all the way into zero-gravity.  He will even be celebrating his 68th birthday out in orbit.

Read the full article here.

HelpGood, the Ad Council and none other than Smokey Bear will be making their debut appearance at SXSW Interactive.  The Core Conversation entitled “Smokey Bear Tweetup” will focus on Smokey Bear’s social media campaign and best practices.

The discussion will focus on topics such as how staying in character is critical for fan interaction and how social media gave an opportunity for Smokey’s brand to reconnect with a new digital generation.

The session will be held at SXSW in Austin, TX in the Austin Convention Center.  It will be held on March 9th from 5:00-6:00 PM in the Intercontinental Stephen F. Austin Assembly Room.

Here’s the full press release about the SXSW Core Conversation.

Recently HelpGood released a compilation video Stuff Smokey Says, a parody of the recent popular internet video meme.  The “Sh*t ____ Say” meme has generated a ton of offshoot versions with many having some NSFW titles, content and language.

The Smokey Bear version is decidedly very SFW though.  This video features every version of Smokey Bear from all his PSAs over the years, from the very first 2D animated Smokey in black and white to the most recent CGI 3D Smokey.

Video is a key component in the content mix when it comes to leveraging social media.  Using video not only makes sharing your information more entertaining, but it creates a more intimate experience for the audience as well.  Piggybacking on memes can also be a fun way to keep your brand participating in the conversation.

Like Don Crowther says, “you can get so much more of your brand across via a video than you ever can via text.”

HelpGood always looks to find engaging ways to grab attention and get them more involved in a campaign.  YouTube videos are great because after viewing your content, people can share their thoughts and ideas with each other through the comments section, potentially roping in new folks to join the conversation.

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