We wrote an article for the Ad Council’s AdLibbing blog talking about how to use social media to connect with folks who aren’t already using social media as it relates to our work on the EveryoneOn digital literacy campaign.  Seems impossible but HelpGood is doing it right now with the help of some cats.

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Another Friday, another Smokey meme.

Smokey Bear Statue

Recently HelpGood released a compilation video Stuff Smokey Says, a parody of the recent popular internet video meme.  The “Sh*t ____ Say” meme has generated a ton of offshoot versions with many having some NSFW titles, content and language.

The Smokey Bear version is decidedly very SFW though.  This video features every version of Smokey Bear from all his PSAs over the years, from the very first 2D animated Smokey in black and white to the most recent CGI 3D Smokey.

Video is a key component in the content mix when it comes to leveraging social media.  Using video not only makes sharing your information more entertaining, but it creates a more intimate experience for the audience as well.  Piggybacking on memes can also be a fun way to keep your brand participating in the conversation.

Like Don Crowther says, “you can get so much more of your brand across via a video than you ever can via text.”

HelpGood always looks to find engaging ways to grab attention and get them more involved in a campaign.  YouTube videos are great because after viewing your content, people can share their thoughts and ideas with each other through the comments section, potentially roping in new folks to join the conversation.

Here’s a nice blogger success story.

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HelpGood helped The Shelter Pet Project connect with bloggers to promote their new campaign.  The funny PSAs really resonated earning great participation from bloggers helping to spread the campaign across the blogosphere, Twitter, Facebook, Google Plus, Tumblr and more.  In just a few weeks our social media agency was able to generate

3 million impressions

Great traction with bloggers in key categories

How can you resist that face?!  A bunch of funny new videos just launched from The Shelter Pet Project asking that you please make your next pet a shelter pet.

Most Tumblrs post photos of animals with lol, cute, omg, adorable tags, but we’re trying to draw attention to an issue that actually has a serious note to it.

There are more than 78 million dogs and 86 million cats living in American households. Although the percentage of pets in homes that were adopted from animal shelters and rescue groups has risen from 27 to 29% in the last two years, we’ve still got some work to do.

We’re hoping you’ll help tip the scales. It’s easy!  Just tumble this post, heart it, add a note or share a video with a friend

 

The Shelter Pet Project is a campaign from The Ad Council, The Humane Society of the United States and Maddie’s Fund.  HelpGood is helping spread the word via social media in hopes that you know…

A person is the best thing to happen to a shelter pet. Be that person and adopt.

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Thanks for noticing!

clairekerr:

Smokey Bear is full of good public outreach ideas on his website, Facebook & Twitter. Here’s a clever Halloween suggestion … Talk about integrated campaigns!

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Tip of the Day: Content helps energize communities on social networks.

HelpGood created this Facebook ecard so that Disney’s Bambi could wish Smokey Bear a Happy 67th Birthday.  This piece of microcontent reminds their followers of the importance of wildfire prevention and helps cross-pollinate their fan communities.  It’s a win-win for both iconic brands.

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