We’re happy to report that SXSW Interactive and social good are still best buds. In fact, Corporate Social Responsibility (updated to buzzwords like “shared value” and “triple bottom line”) was a big theme.

The CEO of Whole Foods flung about catch phrases like “conscious capitalism.” Bob Garfield talked about how it’s now required for brands to partake in cause marketing to build relationships with consumers (as part of his new book “Can’t Buy Me Like”). Even funny man keynote, Matthew Inman of the Oatmeal, discussed his wildly successful crowdfunding initiatives for the National Wildlife Federation and to build a Tesla museum.

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As for visible nonprofit campaigns, you couldn’t miss the 10-foot tall mural of the United States made of trash collected at SXSW by local collage artist Jason Mecier. The collage, sponsored by Keep America Beautiful and Glad, was strategically placed in the highly-trafficked SouthBites food truck plaza. KAB also used the event to launch their new social hub to organize volunteers (www.kabcleanup.org) around their Great American Cleanup. The site encourages you to use #keepamericabeautiful when bragtweeting about how you’re cleaning up your town.

 

Yet the biggest highlight for HelpGood was not the TexMex, DeadMau5, Elon Musk or even Al Gore — it was meeting with digitally savvy librarians at the Librarian Meet-Up. We made new friends and planned ahead to ensure the success of our digital marketing efforts for EveryoneOn (Ad Council’s digital literacy campaign).

Proving the popular refrain— SXSW Interactive is all about interacting with people offline.

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Great news! The Ad Council’s and USAID’s FWD Campaign was just selected as a Earnies Grand Prix Finalist! HelpGood developed and executed the social media strategy to raise awareness nationally about the famine, war and drought crisis in the Horn of Africa in 2011.

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Voting is now open to the public. Please vote here.

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The Earnies recognize the best campaigns from across today’s earned media landscape, that utilized listening, targeting and monitoring to maximize its impact.

HelpGood just landed a new social media campaign assignment that is perfect for us, being that we’re total Internet and social media geeks and friends of nonprofits.

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EveryoneOn is a national campaign powered by Connect2Compete, a national nonprofit organization bringing together leaders from communities, the private sector, and leading foundations with a goal of helping all Americans get access to free digital literacy training. There are a huge list of partners involved including nonprofits like the Ad Council and United Way as well as many for-profit companies including Time Warner, Cox, Charter and more.

In the coming weeks we’re going to be enlisting digital savvy folks to help digital newbies get online, get free computer training and find out how they can improve their lives by getting connected to the Internet.

Every Beat Matters

You Can Haz Meme

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HelpGood’s Michael Bellavia contributed a post to the Ad Council’s Adlibbing blog regarding memes and how to leverage them. In particular the post talks to how the Smokey Bear campaign has made use of memes to connect with a younger audience and spread his wildfire prevention message.

June 2012 marks the two year anniversary with Smokey Bear and HelpGood. We’ve come a long way in helping push Smokey’s wildfire prevention message.

HelpGood has deployed multiple social media marketing tactics and created new content to support the campaign.  We have created original apps for the web and mobile devices, as well as imagery, articles, and more.

When HelGood first started working with Smokey Bear back in June 2010, he was just getting his feet wet in social media.  Two years later HelpGood has helped Smokey see some big results:

  • Facebook likes grew by almost 250%, currently over 62,000
  • Twitter likes grew by over 500%, nearly 11,000
  • His YouTube channel gets 500% more views per year than it did in 2010
  • The official website is now getting almost 400% more views per year than it did in 2010

Overall we have had a really wonderful time with this campaign and hope to push Smokey’s message to the furthest reaches of the universe!

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United Way and HelpGood will be working together to promote United Way’s “LIVE UNITED” campaign. The campaign’s focus is to mobilize communities to give, advocate and volunteer to improve the building blocks of a good life and advancing the common good. Initially launched in 2008, the LIVE UNITED campaign inspires and encourages people to partner with United Way by becoming more involved in their own communities, either by volunteering, giving, or advocating for change.

HelpGood will develop an overarching strategy for the campaign to be implemented across United Way Worldwide. In addition, HelpGood will implement tactics in collaboration with the Ad Council and United Way to conduct outreach to bloggers, engage and grow United Way’s social networks across multiple platforms and to create a social media toolkit for ongoing implementation.

You can view the full press release here.

Brand mascots became popular in 1950s with TV advertising and are coming back stronger than ever, through social media.  Even the Ad Council has been utilizing mascots through social media.  Currently Smokey Bear is the face and voice of his own Facebook and Twitter pages.

“Today, social media is giving marketers a whole new playground to test and nurture mascots. “I think the web is going to [bring] a heyday for creating new characters and stories,” Carol Phillips, president of consulting group Brand Amplitude said.”  Read the full article here.

Newsweek’s Mad Men retro issue has old advertisements including a special Smokey Bear ad.  Check out all the different ads and vote for Smokey here: http://bit.ly/x0Xs3j

You can vote as many times as you want.  Share with your friends and let’s get Smokey’s ad to the top!

HelpGood, the Ad Council and none other than Smokey Bear will be making their debut appearance at SXSW Interactive.  The Core Conversation entitled “Smokey Bear Tweetup” will focus on Smokey Bear’s social media campaign and best practices.

The discussion will focus on topics such as how staying in character is critical for fan interaction and how social media gave an opportunity for Smokey’s brand to reconnect with a new digital generation.

The session will be held at SXSW in Austin, TX in the Austin Convention Center.  It will be held on March 9th from 5:00-6:00 PM in the Intercontinental Stephen F. Austin Assembly Room.

Here’s the full press release about the SXSW Core Conversation.

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