HelpsGood, the Ad Council and none other than Smokey Bear will be making their debut appearance at SXSW Interactive. The Core Conversation entitled “Smokey Bear Tweetup” will focus on Smokey Bear’s social media campaign and best practices.
The discussion will focus on topics such as how staying in character is critical for fan interaction and how social media gave an opportunity for Smokey’s brand to reconnect with a new digital generation.
The session will be held at SXSW in Austin, TX in the Austin Convention Center. It will be held on March 9th from 5:00-6:00 PM in the Intercontinental Stephen F. Austin Assembly Room.
Here’s the full press release about the SXSW Core Conversation.