HelpGood has been the voice of Smokey Bear online since 2010, providing social media strategy services and tactical implementation. We updated Smokey from a 70 year old TV icon to a social media icon by building his presence on Facebook, Twitter, Instagram, YouTube and Tumblr. And here’s a secret – he’s the only bear you can connect with professionally on LinkedIn.
Crafting the voice of the lovable, wildfire preventing bear, HelpGood produces unique social content to engage a loyal and vibrant following. This has ranged from infographics to fun memes to impactful content about the devastating impact wildfires can have, like this Facebook post that was Smokey’s all-time most engaged piece of content.