HelpsGood managed Keep America Beautiful’s social presence with a focus on their new recycling campaign – “I Want to Be Recycled.” Our strategy was to deliver content that was valuable to the community and built to share. We give KAB’s passionate group of recyclers and environmentalists the tools they need to recruit new recyclers.
Since the launch of the campaign in July 2013, the Facebook community has increased by 733% (18,000 – 150,000). The Twitter community has increased by 645% and is successful in relationship building with partners and affiliates. In September, we launched the “I Want to Be Recycled” Tumblr – featured in Tumblr’s sustainability spotlight. As of July 2014, the Tumblr has over 60,000 followers.