HelpGood engineered itcanwait.com, the website for AT&T’s anti-texting and driving campaign. The responsive site leveraged text, photos, videos, VR, and social experiences to create a platform that is appealing to the teen and millennial target. The strategy and creative development was led by Omelet
One of the key elements to the campaign was a pledge app that drivers could engage with via the site or by connecting to Facebook. Partnering with Facebook directly, HelpGood used the Social Graph so that pledgers could inspire their friends to take the pledge as well. We maintained the site for several years, creating a mobile version, integrating Amazon web services, adding additional functionality and adapting to various new creative campaign launches.