Brand mascots became popular in 1950s with TV advertising and are coming back stronger than ever, through social media. Even the Ad Council has been utilizing mascots through social media. Currently Smokey Bear is the face and voice of his own Facebook and Twitter pages.
“Today, social media is giving marketers a whole new playground to test and nurture mascots. “I think the web is going to [bring] a heyday for creating new characters and stories,” Carol Phillips, president of consulting group Brand Amplitude said.” Read the full article here.