It’s Movember, the annual celebration when men grow moustaches in order to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men. HelpsGood joined the bandwagon because we like how the simple act of growing a moustache can be disruptive. Everywhere we go, people ask “what’s with the stache?” prompting direct conversation around the cause, exactly what social media aims to do.
It’s hard enough for the big brands to get noticed so non-profits have to work extra hard to be disruptive. Or just a little provocative. This (NSFW) video, featuring model Rhian Sugden, works hard at making sure men understand how important it is to take care of their health. Yes, it’s a little raw and dirty, but sometimes you gotta play a little raw and dirty to get noticed. For the UK charity Male Cancer Awareness Campaign.