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After a sold-out program in Silicon Valley, Social Media for Nonprofits is heading to Los Angeles on August 14, featuring an all-star lineup sharing practical tips and tools for leveraging social media for fundraising, marketing & advocacy.


Join HelpGood President, Michael Bellavia, along with Giulia McPherson, CARE; Lee Fox, KooDooz; Lisa Rau, Confluence; Tom Kramer, Fundly; Richard Levy, give2gether; Stephanie Rudat,Movements.org; Lauren Winkler, Save a Child’s Heart and Dan Portnoy, Author of The Nonprofit Narrative. 

This stellar lineup will provide attendees with concrete insights and takeaways for nonprofits to use social media to advance their cause.

Discounted tickets are available for small nonprofits at $95. For-profit and larger nonprofits can use the discount code “Bellavia” to save $20 off $125 and $175 tickets. Registration includes access to the full conference as well as breakfast, and lunch.

For more information or to sign up, visit http://bit.ly/NkOFCm

You Can Haz Meme

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HelpGood’s Michael Bellavia contributed a post to the Ad Council’s Adlibbing blog regarding memes and how to leverage them. In particular the post talks to how the Smokey Bear campaign has made use of memes to connect with a younger audience and spread his wildfire prevention message.

5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube – this could be the longest infographic ever

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For the third year in a row HelpGood created the “Thank You” sequence for the Starlight Children’s Foundation.  Starlight helps children around the world who are diagnosed with serious illnesses and strives to improve their quality of life.  Each year Starlight has a Gala thanking their sponsors who help support their cause.

 

A stuffed Smokey Bear will be spending 4 months in space with NASA astronaut Joe Acaba and crew.  Given to Joe as a gift from his friend who works for the U.S. Forest Service, Smokey will be able to spread his message all the way into zero-gravity.  He will even be celebrating his 68th birthday out in orbit.

Read the full article here.

Stick figure animation plus a compelling soundtrack can make all the difference when it comes to cancer research.

Since late 2011, HelpGood led various social media tactics for the Bedsider campaign.  The campaign aims to reduce the amount of unplanned pregnancies by educating women and helping them find the method of birth control that’s right for them.  The campaign is run by The National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council.

Our work on the Bedsider campaign coincided with a huge increase in highly-charged, politicizing of conversation around birth control.  From the Komen Foundation’s de-funding and re-funding of Planned Parenthood to the Republican presidential nominee race to Rush Limbaugh’s inflammatory statements, birth control was a very active topic of social conversation.

Recently Bedsider even released a three part video series in partnership with Funny or Die called “After Last Night.”  The series follows two male friends and two female friends the next day after a party and their journey to figure out what happened the night before (and if they had used birth control)!

HelpGood has helped the campaign since November, and has had a huge impact and influence on the project:

During that time, Bedsider grew:

  • Over 1,500 new likes on Facebook
  • Over 5,500 views on the Confessions App
  • Over 2,740 views on the Method Explorer App
  • Nearly 1,000 fans on Twitter

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United Way and HelpGood will be working together to promote United Way’s “LIVE UNITED” campaign. The campaign’s focus is to mobilize communities to give, advocate and volunteer to improve the building blocks of a good life and advancing the common good. Initially launched in 2008, the LIVE UNITED campaign inspires and encourages people to partner with United Way by becoming more involved in their own communities, either by volunteering, giving, or advocating for change.

HelpGood will develop an overarching strategy for the campaign to be implemented across United Way Worldwide. In addition, HelpGood will implement tactics in collaboration with the Ad Council and United Way to conduct outreach to bloggers, engage and grow United Way’s social networks across multiple platforms and to create a social media toolkit for ongoing implementation.

You can view the full press release here.

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