Since late 2011, HelpGood led various social media tactics for the Bedsider campaign. The campaign aims to reduce the amount of unplanned pregnancies by educating women and helping them find the method of birth control that’s right for them. The campaign is run by The National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council.
Our work on the Bedsider campaign coincided with a huge increase in highly-charged, politicizing of conversation around birth control. From the Komen Foundation’s de-funding and re-funding of Planned Parenthood to the Republican presidential nominee race to Rush Limbaugh’s inflammatory statements, birth control was a very active topic of social conversation.
Recently Bedsider even released a three part video series in partnership with Funny or Die called “After Last Night.” The series follows two male friends and two female friends the next day after a party and their journey to figure out what happened the night before (and if they had used birth control)!
HelpGood has helped the campaign since November, and has had a huge impact and influence on the project:
During that time, Bedsider grew: