You Can Haz Meme

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HelpGood’s Michael Bellavia contributed a post to the Ad Council’s Adlibbing blog regarding memes and how to leverage them. In particular the post talks to how the Smokey Bear campaign has made use of memes to connect with a younger audience and spread his wildfire prevention message.

5 Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube – this could be the longest infographic ever

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Posted by: In: Work 21 Jun 2012 Comments: 0 Tags: , , ,

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Today, June 21st 2012, is the United Way Day of Action, marking United Way’s 125th Anniversary.  Join volunteers from across the country in creating change to improve America’s education, income, and health.

In an effort to raise awareness, people are being encouraged to tweet today using the same hashtags #liveunited and #iamthechange. Highlight how you help your local community.  Here are some examples:

  • I give to the causes I care about. #iamthechange #LIVEUNITED
  • I advocate for the issues that matter to my community. #iamthechange #LIVEUNITED
  • I volunteer with @UnitedWay to make a difference in my community. #iamthechage #LIVEUNITED

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June 2012 marks the two year anniversary with Smokey Bear and HelpGood. We’ve come a long way in helping push Smokey’s wildfire prevention message.

HelpGood has deployed multiple social media marketing tactics and created new content to support the campaign.  We have created original apps for the web and mobile devices, as well as imagery, articles, and more.

When HelGood first started working with Smokey Bear back in June 2010, he was just getting his feet wet in social media.  Two years later HelpGood has helped Smokey see some big results:

  • Facebook likes grew by almost 250%, currently over 62,000
  • Twitter likes grew by over 500%, nearly 11,000
  • His YouTube channel gets 500% more views per year than it did in 2010
  • The official website is now getting almost 400% more views per year than it did in 2010

Overall we have had a really wonderful time with this campaign and hope to push Smokey’s message to the furthest reaches of the universe!

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For the third year in a row HelpGood created the “Thank You” sequence for the Starlight Children’s Foundation.  Starlight helps children around the world who are diagnosed with serious illnesses and strives to improve their quality of life.  Each year Starlight has a Gala thanking their sponsors who help support their cause.

 

A stuffed Smokey Bear will be spending 4 months in space with NASA astronaut Joe Acaba and crew.  Given to Joe as a gift from his friend who works for the U.S. Forest Service, Smokey will be able to spread his message all the way into zero-gravity.  He will even be celebrating his 68th birthday out in orbit.

Read the full article here.

Stick figure animation plus a compelling soundtrack can make all the difference when it comes to cancer research.

Since late 2011, HelpGood led various social media tactics for the Bedsider campaign.  The campaign aims to reduce the amount of unplanned pregnancies by educating women and helping them find the method of birth control that’s right for them.  The campaign is run by The National Campaign to Prevent Teen and Unplanned Pregnancy and the Ad Council.

Our work on the Bedsider campaign coincided with a huge increase in highly-charged, politicizing of conversation around birth control.  From the Komen Foundation’s de-funding and re-funding of Planned Parenthood to the Republican presidential nominee race to Rush Limbaugh’s inflammatory statements, birth control was a very active topic of social conversation.

Recently Bedsider even released a three part video series in partnership with Funny or Die called “After Last Night.”  The series follows two male friends and two female friends the next day after a party and their journey to figure out what happened the night before (and if they had used birth control)!

HelpGood has helped the campaign since November, and has had a huge impact and influence on the project:

During that time, Bedsider grew:

  • Over 1,500 new likes on Facebook
  • Over 5,500 views on the Confessions App
  • Over 2,740 views on the Method Explorer App
  • Nearly 1,000 fans on Twitter

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United Way and HelpGood will be working together to promote United Way’s “LIVE UNITED” campaign. The campaign’s focus is to mobilize communities to give, advocate and volunteer to improve the building blocks of a good life and advancing the common good. Initially launched in 2008, the LIVE UNITED campaign inspires and encourages people to partner with United Way by becoming more involved in their own communities, either by volunteering, giving, or advocating for change.

HelpGood will develop an overarching strategy for the campaign to be implemented across United Way Worldwide. In addition, HelpGood will implement tactics in collaboration with the Ad Council and United Way to conduct outreach to bloggers, engage and grow United Way’s social networks across multiple platforms and to create a social media toolkit for ongoing implementation.

You can view the full press release here.

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