This will be the most important election of our time. Ok, maybe there’s something else happening right now. But still, vote for our 4 Webby nominations and feel good about helping good. We’re so proud to be on the Love Has No Labels and I Am a Witness teams to promote diversity, inclusion and prevent bullying.
As if these accolades weren’t enough, we’re excited to announce our second Shorty win for Love Has No Labels Best Social Good Campaign. To date, the #LoveHasNoLabels hashtag has been used over 30,000 times generating over 110 million impressions. NBD.
Finally, we want to give a special shout out to the Ad Council Corporate Communications team for their Webby nomination alongside of Wieden and Kennedy, The Honest Company, The Economist and MailChimp.
We’re looking for someone to join our social media team in Brooklyn. Email email@example.com if you’re interested.
HelpsGood is a Webby and Shorty award winning digital agency that works with leading nonprofits, corporate social responsibility teams, brands and government agencies to help them improve their marketing, communications.
Current clients include: Love Has No Labels, Smokey Bear, Keep America Beautiful, Ad Council, New York Collaborates for Autism/Night of Too Many Stars and TEACH.org.
With a base in Los Angeles and team members in NYC, HelpsGood helps our clients develop and maintain their online content and communities through strategy, planning, production, marketing, media and measurement. We build and nurture digital communities for our clients to build reach, loyalty, engagement, all to inspire people to take action for social good.
We’re seeking a Content Strategist / Social Media Manager to join our small team and work with us on a freelance basis with the possibility of it becoming a full-time role at our Brooklyn office. You will be a primary social media community manager a well as a support team member for a variety of household name social good clients. You’ll be making a direct impact in the lives of people and working on issues including education, the environment, human rights, equal rights, health and a variety of other subject areas.
Your core responsibilities will include:
We’re working with New York Collaborates for Autism on the Twizzler Challenge! Stars like Lena Dunham, Allison Williams, Matt Lauer and Kathy Lee Gifford all stepped up to the challenge to support autism programs nationwide. We hope you’ll join them by creating a video or donating! Challenge your friends, families, BFFs and frenemies and use #TwizzlerChallenge so we can share your videos. Read what CNN had to say about it here.
Also, AT&T’s It Can Wait anti-texting and driving campaign that we built the site for working with Omelet received honorable mentions in best multi-platform, best social good campaign and best use of a hashtag.
We’re working with R/GA and the Ad Council on Love Has No Labels, a campaign to promote inclusion and diversity. We’re so excited about the support this video has received with over 45 million views and counting! If you haven’t seen any x-ray skeletons dancing and kissing on your newsfeed yet, click here to watch the PSA and share it with your friends if you agree that #LoveHasNoLabels.
Don’t miss it! Sunday, March 8th at 8/7c: Comedy Central, Jon Stewart and New York Collaborates for Autism are back again for a Night of Too Many Stars. Steve Carell, Paul Rudd, Louis C.K., Amy Schumer, Susan Sarandon and many more will come together for a great cause at this live telethon. We’ll be covering this event for NYCA to support programs for autism and will tell you how you can join the stars to get involved, too! #starsforautism
Did you know that nearly half of Americans don’t recycle their bathroom products? We are so happy to be a part of Keep America Beautiful‘s new PSAs, encouraging more recycling in the bathroom. Find out how to give your shampoo bottle a new life at IWanttoBeRecycled.org.
The goal of a content audit is to help you determine what assets you already have in your content marketing arsenal, what gaps exist and what your path forward should be. It’s both a quantitative and qualitative assessment that is a key component of any site development or social media community management project.
HelpsGood’s content audit process includes assessing:
The end result is a very tactical set of insights to help gauge priorities going forward.
Google made what might be the longest and densest infographic we’ve seen in awhile. But these digital trends coering everything from social media to mobile marketing will shape your nonprofit’s cause marketing efforts in the year to come. The key new issues for digital marketers are:
Here’s the Think with Google full infographic.
No real surprise – as of September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. But in terms of speed, Instagram is the fastest growing with Pinterest close behind. HelpsGood experimented with the fast growing Instagram social network for the USDA Forest Service with the Ad Council to see if Smokey Bear could boost the government agency’s visual presence. It worked. The majority of feedback and sentiment was positive and that wasn’t even with relying on Smokey selfies. Instagram is a great platform for your nonprofit to connect with young Millennials for your cause marketing and social good outreach efforts.
Our new candiDate dating app just got featured by Google Play in the New + Updated section. If your new year’s resolution includes, consider downloading the free Android app to help you connect with someone who could be your political soulmate. Read more about it on the candiDate site.