Yesterday was pure fun for marketers in every industry. There were loads of tech companies and for-profit brands releasing elaborate videos and fake products. Here’s an April Fools round-up from the world of social good.
KARS4KIDS MADE KID DONATION EASY
Kars4Kids called for parents to donate their children to get attention for a real campaign they launched encouraging parents to spend quality time with their children. They cited research from the Boston Medical Center that 73 percent of parents are distracted by their devices during mealtime with their children, a time traditionally reserved for family bonding.
TOMS and UBER ANNOUNCE NEW FOOTWORK
Footwork is a cardboard car that people operate Flinstones style.TOMS partnered with Uber to deliver the car to you. All this to combat the carbon footprint.
BREAK and DOSOMETHING.ORG #PRANKITFWD
YouTube pranksters, Break, encouraged its 1+ million subscribers to put a positive spin on April Fools by pranking people with something great. Every use of #PrankItFWD generates a $1 donation to DoSomething.org. Check out this video of a waitress getting buku tips which include a vacation, dream job and new car.
SMOKEY BEAR INTRODUCES SMOKEY MANTIS
(Full Disclosure: HelpsGood Client)
KEEP AMERICA BEAUTIFUL BREAK THE NEWS THAT ALIENS RECYCLE
Did you see other great April Fools pranks from cause marketers? Please share with us below!