Marketing agency that helps nonprofits and cause marketers make an impact

About Us

HelpsGood is an agency focused on social good. We work with nonprofits, NGOs, government agencies and corporate social responsibility teams to develop cause marketing, communication and fundraising strategies that inspire action.

HelpsGood’s clients include the Ad Council, The Partnership for Drug Free Kids, Animal League, Keep America Beautiful, United Way, the USDA, EPA, USAID, Love Has No Labels, New York Collaborates for Autism, and Starlight Children’s Foundation among others.

Leadership

  • Michael Bellavia
  • Amanda Lehner
  • Ferry Permadi

Awards

  • 2016
    Ad Council - Love Has No Labels: 2 Webbys, Shorty Winner for Best Integrated Campaign, Best Social Good Campaign and Best in Nonprofit
    Ad Council - #IAmAWitness: Webby, Bronze Shorty for Best Influencer and Celebrity Campaign
    Ad Council - That's Not Cool: Webby

    2015
    Ad Council - Love Has No Labels: 8 Clio Lions, 3 Mashies, 2 Facebook Awards
    Ad Council - Smokey Bear: Silver Shorty Award for Real-Time Marketing
    AT&T - It Can Wait: 3 Shorty Award Honorable Mentions

Speaking Appearances

Press

  • November 2015: Health - This Incredibly Moving Video Proves That Love Is the Same for All of Us
  • January 2015: National Journal - This Smart Phone App is Trying to Tinder-ize Polictics
  • January 2015: CultofMac - Donkey or Elephant, This Dating App Will Help You Find Your Mate.
  • August 2014: AdWeek - Smokey Bear's 70th Birthday is Cause for Celebration
  • May 2014: Esquire - Smokey the Bear Makeover
  • May 2014: Washinton Post - Smokey Bear is getting softer in his old age
  • May 2014: Digiday - How Smokey Bear Found His Voice on Social Media
  • May 2014: ABC News - Firefighting Smokey the Bear Mellows at Age 70
  • March 2014: Forbes - Top SXSW Recommendations for Marketers
  • July 2013: NY Times - New Smokey Bear Gives Hugs Not Just Warnings
  • April 2012: Press Release - United Way and Ad Council Select HelpsGood for "LIVE UNITED" Social Media Campaign
  • February 2012: Press Release - "Rosify Yourself" App Launches for Ad Council's 70th Birthday